Brown-Forman launches interactive website for sole wine brand
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Brown-Forman launches interactive website for sole wine brand

The Brown-Forman Corporation is best known for its high-end spirits – but the company also has a wine brand up its sleeve: Sonoma-Cutrer Vineyards. Now, in an effort to push that brand further, Brown-Forman has enlisted the help of digital agency Blackstone Media. Their first creation is an interactive website with an enhanced club membership experience, interactive vineyard maps for each of the brand’s six locations, and an upgraded Ecommerce experience, amongst many more features.

Brown-Forman’s share price has risen by 21% so far this year

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SOURCE: Yahoo Finance

Hope Helton, Brown-Forman’s digital marketing and Ecommerce manager, said: “Our collaboration with Blackstone is the cornerstone of our upgraded eCommerce experience for our wine lovers and club members alike. This relationship has been key to our ability to streamline an immersive shopping experience and educate our audience on what makes the Sonoma-Cutrer brand so special.”

Based in the Russian River Valley region of Sonoma County, California, Sonoma-Cutrer has been winemaking since 1981. Its specialty is award-winning Chardonnays and Pinot Noirs, which are aged in barrels made from French oak trees. No doubt Brown-Forman is hoping to capitalize on the fact that wine consumption is rising in America, with sales forecast to rise 11% by 2020, and that pricier wines are the fastest growing segment therein.

Sonoma-Cutrer’s cheapest wine is a 2015 Chardonnay, that retails for $23 a bottle. The majority of its wines go for somewhere between $30 and $70. However, the most expensive wine on the site is selling for $85 per bottle. The site describes its brand as “a testament to the people, practices, and land all working in unison to uphold the time-honored tradition of wine making.”

Disclosure

Dominion holds Brown-Forman Corporation in its Global Trends Luxury Fund.


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