Brown-Forman appoints new UK boss
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Brown-Forman appoints new UK boss

Brown-Forman Corporation has announced the appointment of a new country manager for its second-largest region, the UK. Jeremy Shepherd will succeed Andrew Wilby (who is retiring) in the role from January 1, 2018. Shepherd, who will be based in London, will be part of the company’s Europe Leadership Team. As such, he will help to provide leadership to brand building strategies and partnership engagement. Shepherd is an experienced pair of hands: he’s been with the company since 2005, and was previously the country manager for Canada.

Brown-Forman’s share price has appreciated by 23% so far this year

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SOURCE: Yahoo Finance

Endre Szabo, Brown-Forman’s vice president and area director, said:

“Jeremy’s experience in managing partnerships and leading with innovation equips him well to guide our most significant market outside the U.S. He brings a unique combination of industry experience, brand building, and commercial execution to the team, making him an ideal leader to continue growing our business.”

The UK is a key region for Brown-Forman, having been its second-largest market (after the U.S.) for more than 20 years. The company described it as “a key commercial pillar, as well as a rich source of people talent” in a press release.

The company works with a number of agencies in the country. Since 2002, most of its portfolio has been distributed via a cost sharing agreement with Bacardi – and the combined entity is Britain’s number two spirits distributor. Shepherd should have no problem continuing this relationship: prior to joining Brown-Forman 12 years ago, Shepherd worked for Bacardi.

Disclosure

Dominion holds Brown-Forman in its Global Trends Luxury Fund.


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