Bright Horizons puts its money where the research is
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Bright Horizons puts its money where the research is

There’s a growing body of research that demonstrates the benefits of early-childhood education, which is putting increasing pressure on childcare centers to employ more highly educated staff. One of the largest providers of childcare in the U.S. isn’t burying its head in the sand: rather, Bright Horizons Family Solutions is offering free college tuition to its staff in order to get more people in the provision of childcare qualified at the associate and bachelor degree level.

Bright Horizons’ share price has risen by 23% so far this year

graph 2008 bright horizons

SOURCE: Yahoo Finance

There is a pretty understandable catch to this new perk of the job: that, if you opt to earn a degree tuition-free while in Bright Horizon’s employ, you’re expected to work for the company for at least 18 months post-credentialing. Still, this initiative marks a significant inward investment for the company, as chief executive Stephen Kramer noted in conversation with Inside Higher Ed earlier this month. He told reporters: “We really see this as an investment in our people. Our view is that we’re going to be driving higher quality to our programs.”

Other big companies have also offered staff the opportunity to partake in reduced tuition programs, but Bright Horizons’ offer is particularly generous. That’s a reflection of the realities in the childcare industry. According to Kramer, the company will “invest millions of dollars each year” on the program, because “we believe our teachers are worth it. We believe that we hire for aptitude and train for skill. We felt it’s our opportunity to upskill our staff.”

Disclosure

Dominion holds Bright Horizons Family Solutions in its Global Trends Luxury Fund.


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