Big games bode well for market leading developers in 2017
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Big games bode well for market leading developers in 2017

2017 has already seen the video game industry go from strength to strength, but – for market leaders Activision Blizzard and Electronic Arts – this is just the beginning. Both companies are at the forefront of the trends sweeping through the sector – an important signifier of long-term viability – and both companies are set to court success in the short term too, with big upcoming releases.

Activision and EA are outperforming with 34% and 13% growth in share price year-to-date

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SOURCE: Yahoo Finance

Speaking to Gamasutra, Microsoft Studios head honcho, Phil Spencer, was quick to point towards Activision Blizzard’s upcoming title Destiny 2 as a big thing for video games. He told reporters:

“These games are going to probably start to span generations. You know if you think about like, Destiny 2 is coming this year -- I pick Destiny because I think I have 600 hours into the game. But you know, Destiny 2's gonna be one of these games that I expect five, six, seven years from now, people are still going to be playing that game. It's going to be a little bit like WoW. Which you know, whatever it’s been, 10 years later, 15 years later, millions of people play the game.”

The game he is comparing it to – World of Warcraft – is another Acitvision Blizzard property. It has sold fourteen and a half million units, and an additional forty two million pieces of downloadable content, and generated billions for the company. 11 years after its release in 2004, the game still had 5.5 million active players. The most notable thing about that last statistic is that it was nowhere near the games high point of 12 million. What this means is that World of Warcraft has a population much larger than some real world countries.

If Activision Blizzard is hoping to add another massively populated game to the market in Destiny 2, Electronic Arts has reasons of its own to be positive about the remaining eight months of the year. Earlier this month the company released a full-length trailer for its upcoming title Star Wars Battlefront 2 – an action game set in the massively popular Star Wars universe. You can check it out below:

With Disney planning to release the next installment in the movie franchise at the end of this year (featuring many of the same characters, like Kylo Ren and Luke Skywalker, as the game), Star Wars hype will likely be on a high until 2018. Given that the company’s first title, Star Wars Battlefront, sold over 13 million copies, the sequel has a lot to live up to.


Dominion holds Activision Blizzard and Electronic Arts in its Global Trends Ecommerce Fund.

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