Baidu moves into new territory with “interstellar blockchain game”
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Baidu moves into new territory with “interstellar blockchain game”

The king of Chinese search, tech titan Baidu, often described as its country’s answer to Google, is making movements into a new area: a blockchain-based video game called “Su Yuzhou” (The Universe). The thinking behind the game is simple: users receive “elements” to build planets while using blockchain features.

Baidu’s share price has risen by 15% over the year so far

graph 1306 baidu


SOURCE: Yahoo Finance

The game’s website describes it as an “open blockchain interplanetary journey,” that takes place in “a magical world made up of all kinds of rare elements.” Each user gets their own “unique” planet to explore. As they use elements to build their planet, it increases in size, thereby adding to its gravitational field, which, in turn, attracts more elements to it.

This isn’t Baidu’s first step into blockchain – the company recently announced the launch of “Superchain” – a blockchain-based technology that “is going to transform the mining flaw already prevalent in mining businesses.” But applying the tech to a gaming app is pretty new stuff – and exciting, from the perspective of technologists at Baidu (as well, presumably, as its peers Tencent and Alibaba).

Blockchain is becoming increasingly important to China in general. President Xi Jingping has said that the country will “focus on the blockchain” alongside artificial intelligence and the internet of things. It’s likely to play a significant part in the ambitious China 2025 project, which seeks to oust America as the world’s most technologically advanced superpower.

If that comes to fruition, then Baidu, along with Tencent and Alibaba, could well become the biggest parts of Big Tech’s future. And blockchain will almost certainly be a crucial part of their businesses.


Dominion holds Baidu, along with Tencent and Alibaba, in its Global Trends Ecommerce Fund.

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