Assa Abloy using mobile showroom for urban offerings
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Assa Abloy using mobile showroom for urban offerings

Assa Abloy’s Metropolitan Solutions Showroom is going out on the road, taking

 The company’s latest innovations to a wide range of customers – architects, interior designers, facility managers and property owners – in urban markets. The Metropolitan Solutions Showroom is not the company’s only mobile display space: it has an entire fleet – the ‘innovation fleet’ as it refers to them – at its disposal. This eighth vehicle in the fleet will focus on showing products that combine “safety, security, sustainability, energy efficiency, acoustics and good design into comprehensive door security solutions,” according to the company.

Assa Abloy’s share price has risen by 20% so far this year.

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SOURCE: Yahoo Finance

According to the company’s press release, the Showroom will include a variety of products, including “wood steel, hollow metal doors and frames that are certified to meet multiple environmental and safety code requirements, and come with Environmental Product Declarations, Health Product Declarations and contribute to the most current LEED certifications.” It will also incorporate glass products, electronic products, and software.

Heidi Pascale, director of corporate events and manager of the Innovation Showroom Program, said:

“This smaller, more nimble vehicle tells a robust ASSA ABLOY door security solutions message without having to get special parking permits, taking up a ton of parking spaces, nor worrying about vehicle size when reaching customers in dense metropolitan and downtown areas. Each vehicle in the Innovation Fleet allows you to experience the product as you would experience it within your facility. The Metropolitan Solutions Showroom is no different in offering that very powerful tool in decision making.”


Dominion holds Assa Abloy in its Global Trends Managed Fund.

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