As Stranger Things 3 breaks Netflix’s records, Nielsen confirms the show is a MASSIVE hit
Investors in the world’s streaming video market leader, Netflix, have good reason to feel confident this month, as new has broken that the company’s flagship piece of original content, Stranger Things, has broken internal records. The show, which recently released its third season, was a hit from the get-go. But as the years have flown by, it’s only become more popular. This makes for pleasant reading as Netflix rivals (Disney, Amazon) begin to mount their own original content strategies.
Netflix’s share price has risen by 43% so far this year
Stranger Things is a sci-fi throwback. Set in the 80s, it has relaunched the career of one of that decades most talented starlets, Winona Rider. It has made stars of its cast more generally, and been credited as a driver of the worldwide surge in popularity of roleplaying game Dungeons & Dragons (which is a favourite pastime amongst the show’s young protagonists). It’s influenced a return to 80s themed fashion and music. And (most importantly) it’s become Netflix’s most successful ever show.
In a July 8 tweet, Netflix wrote that the show’s latest series “is breaking Netflix records! 40.7 million accounts have been watching the show since its July 4 global launch – more than any other film or series in its first four days. And 18.2 million have already finished the entire season.”
Now, confirmation of Stranger Things success has come from the most credible source around: TV viewing expert Nielsen. The researcher doesn’t measure the same things in the same way as Netflix does, so don’t expect the figures to tally up. For one thing, Nielsen only counts views on television sets (Netflix quite rightly points out that the majority of its customers use a tablet, phone, or computer to stream content). But even with these truncated figures, Nielsen notes that Stranger Things third series has been a monumental hit. The content tracker said that 19.17 million people watched the first episode between July 4 and July 8, and 824,000 people watched the entire series on day one. To put that in perspective, it means that the show was the second-most watched thing on TV during that time period after the Women’s World Cup final. And remember – that doesn’t include streaming on devices, just TVs.
As investors keep a cautious eye on Netflix’s content spending, and competition continues to grow, the continued outperformance of the company’s flagship piece of content is a welcome development.
Dominion holds Netflix in its Global Trends Ecommerce Fund.
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