Anta Sports will sponsor 2022 Olympic and Paralympic Games in Beijing
Chinese sporting apparel and equipment maker, Anta Sports, has been named as the fourth domestic sponsor of the upcoming Winter Olympic and Paralympic Games in Beijing. The games will take place in 2022, giving the company plenty of time to get its designs right!
Zhang Jiandong, the executive vice president of Beijing 2022 and the city’s vide-mayor, described Anta’s role in the outfitting of Chinese athletes, saying it would provide the Chinese Olympic team – as well as Beijing 2022, with “sportswear containing typical Chinese elements to showcase China’s national image.”
Anta Sports’ share price has risen by 47% year to date
SOURCE: Yahoo Finance
2022 will mark Anta’s first outing as an Olympic and Paralympic sponsor. However, the brand has had involvement in previous years, providing the uniforms for the Chinese National Olympic team in Rio 2016.
Anta, which has 7000 of its own-branded stores in China as well as 600 Fila retail outlets (after acquiring the brand’s Chinese operations in 2009), will join three top-tier sponsors to promote the Games. They are Bank of China, Air China, and Yili Group.
Anta has additionally promised to “help promote Winter Sports development in China” beyond its association with Beijing 2022.
Dominion holds Anta Sports in its Global Trends Luxury Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.