ANTA Sports Products collaborates with the Economist to uncover what drives China’s athletic apparel sales
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ANTA Sports Products collaborates with the Economist to uncover what drives China’s athletic apparel sales

Leading Chinese sportswear brand ANTA Sports Products Limited (ANTA) has collaborated with The Economist to produce a report that gets to the heart of China’s growing athletic apparel and sportswear market. The report’s headline finding is that sportswear in China is about to grow significantly. It predicts that sportswear sales will increase to RMB 254 billion by 2020 – a rise of 54% from 2015. This figure is based on the fact that a third of Chinese now exercise (434 million people), and the combined factors of an ageing population and economic growth will push that figure up in the near term.

ANTA Sports’ share price has risen by 14% in the last 30 days!

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SOURCE: Yahoo Finance

The company’s executive director, James Zheng, said:

“This independent research, along with the report's discussion with senior management and experts in the industry, will help policymakers, industry players, sports lovers and the public gain more detailed understanding of the latest developments in China's sports market from a macro perspective, as well as revealing the market's future landscape and opportunities. It is our hope that the report will generate more interest in China's sports market and initiate discussions on its development.

"Going forward, ANTA will continue to execute its 'Single-focus', 'Multi-brand', and 'Omni channel' strategy, and utilize online and offline sales channels in order to cover all market segments, from mass to high-end consumers. We will further improve the consumer experience and improve the innovation, functionality, design and quality of our products according to the general shift towards premiumization in the market. This will trigger the growth potential of the Group's brands and increase market share."

According to the report, new opportunities for growth in the sector include government-backed programs to increase participation of sports in the country, a focus on increasing Chinese performance in soccer, and the hosting of the Winter Olympics in 2022. It is also true that a combination of traditional cultural and modern factors are making Chinese consumers more aware of their health and fitness, and that there is a growing demand for sportswear which enhances performance.

Disclosure

Dominion holds ANTA Sports Products Limited in its Global Trends Managed Fund.


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