Amazon’s Twitch takes what could be a revolutionary first step
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Amazon’s Twitch takes what could be a revolutionary first step

Twitch is ecommerce titan Amazon’s pure-play investment into the future of gaming. A streaming platform where people can play or watch as others play, Twitch has become “the de facto game streaming platform of the modern generation” according to tech publication The Verge. Now, the company is stepping into the future again with something that could be revolutionary: its first in-house developed game, Twitch Sings.

Twitch-owner Amazon’s share price has appreciated by 25% year to date

17.04 Amazon

Source: Yahoo Finance

Forgetting, for a moment, whether Twitch’s karaoke simulator will be the next big thing or not, it could represent a sea-change for the platform. If Twitch gets into game development, it could close the circle as a gaming company, being completely self-contained. It certainly has the experience, it definitely has the audience, and (with Amazon behind it) it probably has the budget.

Joel Wade, the game’s executive producer, spoke out about the decision to create Twitch Sings, giving us an insight into the game itself and the thinking underlying its creation: “Twitch Sings unites the fun and energy of being at a live show with the boundless creativity of streamers to make an amazing shared interactive performance. Many games are made better on Twitch, but we believe there is a huge opportunity for those that are designed with streaming and audience participation at their core.”

One thing’s for sure: gaming is changing. With the rise of eSports, the recent announcement of Netflix-like streaming platforms, and an ever-increasing number of players worldwide, the industry is evolving at breakneck speed. In Twitch, Amazon has something unique – and if it starts making its own games too, that advantage could be maximised.


Dominion holds Amazon in its Global Trends Ecommerce Fund.

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