Amazon Fresh now available to business customers
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Amazon Fresh now available to business customers

Amazon Business, the online retailer’s free program for businesses, will now include the option to have Amazon Fresh as part of the package. Amazon Business includes quick delivery and cut prices at no charge, but if your business wants fresh produce delivered, you’ll have to shell out a little more. The deal, which will see businesses charged an extra $14.99 on top of a Prime subscription fee of $99, gives bosses the option to quickly, easily, and cheaply keep their break rooms stocked.

Amazon’s share price is up by 27% so far this year

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Source: Yahoo Finance

Amazon Fresh for business customers essentially works the same way that it does for non-business customers. The value, from Amazon’s perspective, is getting into the lucrative enterprise space, where small office purchases like milk, fruit, and biscuits, could add up to a huge amount.

There’s also the very real possibility that it will increase Amazon Fresh’s visibility. The service is operating against some stiff competition, including Instacart and Shipt. So if break rooms are filled with discussions about how easy it is to use Fresh – and the Amazon logo is ever-present on office grocery deliveries – it’s quite possible that the Silicon Valley giant could see an uptick in popularity amongst those same workers when they’re out of the office.

One thing is for sure: whatever happens with Amazon’s plan to be your workplace’s grocer, the wider industry will be taking note. Since the company’s acquisition of Whole Foods earlier this year, it can’t be thought of as anything other than a major player in the space.

Disclosure
Dominion holds Amazon in its Global Trends Ecommerce Fund.


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