Amazon: can Ice succeed where Fire failed?
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Amazon: can Ice succeed where Fire failed?

The Amazon Fire phone was not one of the company’s bigger successes. In fact, you could consider it a resounding failure. However, Jeff Bezos has a healthy approach to failure, seeing it as a necessary step on the pathway to truly successful innovation, and it looks like his company may be about to put that ideology into practice with the unveiling of an entirely new smartphone lineup: the Amazon Ice.

Amazon’s share price is up almost 35%, year-to-date


SOURCE: Yahoo Finance

News of the (rumoured) new devices broke through Gadgets 360, which cited two anonymous sources. They claim that the Ice phone (a codename, and not necessarily the name under which the range would come to market) will come with Google’s suite of apps, like Gmail and Google Play. None of the company’s previous Fire devices (phones or tablets) came with these apps, and Google’s impressive ecosystem would signify a real step up in the software offering that the company was making.

It is quite possible that the phone will be an India-only product – as yet, no details have emerged of a U.S., or other global, launch. The phone will come in at a lower price point than many of its competitors, roughly $93. But it will house some fairly compelling tech inside it: a Snapdragon 435 chip, 2 GB of RAM, 16 GB internal storage, a 13 megapixel rear camera and a rear fingerprint scanner.


Dominion holds Amazon in its Global Trends Ecommerce Fund.

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