Alibaba to bring online training to the travel industry
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Alibaba to bring online training to the travel industry

Ecommerce giant Alibaba wants Chinese online travel agents to do a better job. That’s why its opening a “New Tourism Academy” to help the players in this hypercompetitive industry to excel. The course content will focus on the online elements of the travel business, and be delivered by Alibaba’s professional development arm (Taobao University) and its online travel platform (Fliggy).

Alibaba’s share price is up 64% in 12 months

alibaba g 170518

Source: Yahoo Finance

The Academy features about 60 courses on topics like managing an online flagship store and curating an online campaign message. They’re delivered both online and in the classroom, and cover the “three major pillars” of the tourism industry: transportation, vacation packages, and hotels and hospitality.

According to Taobao University, all merchants with a Fliggy storefront are welcome to join, and three Chinese airlines (Shenzen Airlines, Hong Kong Airlines, and Sichuan Airlines) have already done so.

Fliggy and Alibaba Group vice president Jerry Hu made the following comment over the launch: “As the age of the Chinese travelers decreases, their demands increase and the traditional online travel agency model can no longer keep up. New demands mean those in the tourism industry must adopt a new business model.”

Disclosure
Dominion holds Alibaba in its Global Trends Managed Fund.


If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

Disclaimer
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.