Alibaba to bring online training to the travel industry
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Alibaba to bring online training to the travel industry

Ecommerce giant Alibaba wants Chinese online travel agents to do a better job. That’s why its opening a “New Tourism Academy” to help the players in this hypercompetitive industry to excel. The course content will focus on the online elements of the travel business, and be delivered by Alibaba’s professional development arm (Taobao University) and its online travel platform (Fliggy).

Alibaba’s share price is up 64% in 12 months

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Source: Yahoo Finance

The Academy features about 60 courses on topics like managing an online flagship store and curating an online campaign message. They’re delivered both online and in the classroom, and cover the “three major pillars” of the tourism industry: transportation, vacation packages, and hotels and hospitality.

According to Taobao University, all merchants with a Fliggy storefront are welcome to join, and three Chinese airlines (Shenzen Airlines, Hong Kong Airlines, and Sichuan Airlines) have already done so.

Fliggy and Alibaba Group vice president Jerry Hu made the following comment over the launch: “As the age of the Chinese travelers decreases, their demands increase and the traditional online travel agency model can no longer keep up. New demands mean those in the tourism industry must adopt a new business model.”

Dominion holds Alibaba in its Global Trends Managed Fund.

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