L’Oreal adds newest celebrity spokeswoman
French luxury cosmetics giant L’Oreal has recently added to its stable of stylish celebrities by appointing Elle Fanning – younger sister of Dakota Fanning – as an international spokeswoman for L’Oreal Paris. The young actress – who has appeared in numerous box office hits like Maleficient and Daddy Day Care in her 19 years – is a stylish Millennial, and a native of social media: L’Oreal are clearly looking to deepen engagement with younger women.
L’Oreal’s share price has risen by more than 9% so far this year
SOURCE: Yahoo Finance
Pierre Emmanuel Angelou, L’Oreal Paris’s Global President, highlighted Fanning’s suitability for the brand in a statement:
“It’s an honor to welcome Elle Fanning to L’Oréal Paris just in time to celebrate our 20th anniversary as beauty partner at the Festival de Cannes. Elle is a natural choice for the brand as it highlights our love for beauty and cinema. Indeed, she is the face for the new generation as an accomplished actress, but also an inspiring canvas for makeup artists. I am sure that we will have a fruitful collaboration together.”
For her part, Elle seems to share his enthusiasm at the partnership:
“Excited does not even begin to describe how thrilled I am to be a L’Oreal Paris spokesperson. L’Oréal always strikes the perfect balance between creativity and beauty. Instagram plus L’Oréal – Oh what fun we are going to have!”
This is far from the first time L’Oreal has sought to attract Millennials to its products. The company is a standout brand on youth-centric social media sites like Snapchat and Instagram, and has previously invited Millennial fans to become social media editors and produce user generated content. With an already Millennial-appealing brand behind her, Elle Fanning is sure to add to this trend.
Dominion holds L’Oreal in its Global Trends Luxury Fund.
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