Adidas pledges to offer more support to minority employees
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Adidas pledges to offer more support to minority employees

Sneaker-selling athleisure giant Adidas has recently reaffirmed its commitment to look after staff no matter their gender, sexuality, or racial identity. The company has come under fire recently as anonymous sources have spoken to the media about alleged discrimination and diversity missteps. Now, Adidas is looking to quell those rumours and make its support of all employees a public matter.

Adidas’s share price has rallied by 52% year to date

Adidas July 15

Source: Yahoo Finance

Adidas’s senior vice president of human resources for North America, Kristin Parrott, has outlined the company’s plans to counter any possible diversity issues in a letter to staff. It reads:

“I wanted to take a moment to address recent media reports regarding our culture and reaffirm our unequivocal commitment to fostering a respectful, equitable and inclusive environment for all Adidas employees. We know it’s crucial that we have and support a diverse workforce that represents a variety of ideas, strengths, interests and cultural backgrounds. At the same time, actions speak louder than words. We understand that we must demonstrate progress and not simply talk about it.”

On Thursday, Adidas explained to staff members that it was “actively expanding and improving” its diversity and inclusion training (DVIT), noting that it has already trained 2,100 employees through its DVIT program, and plans to up that number to 3,000 by year end.

The company also reiterated that it was deeply committed to its Employee Resource Groups (ERGs) which support the interests of its ethnic minority employees, describing them as “essential partners in achieving a culture at Adidas where everyone can thrive.”


Dominion holds Adidas in its Global Trends Luxury Fund.

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