Adidas’ latest sneaker drop is a bold example of how far footwear engineering has come
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Adidas’ latest sneaker drop is a bold example of how far footwear engineering has come

Adidas’ Harden Vol. 3, its latest sneaker produced in concert with NAB superstar James Harden of the Houston Rockets, is an incredible shoe. What sets it apart is not just its style credentials – although its NASA-inspired look is certainly impressive – but rather its engineering. The Harden Vol. 3 is crafted to enable James Harden-like moves on the basketball court. For many of the brand’s young, sporting, customers, that’s likely to be a popular proposition. Who doesn’t want to shoot hoops like a pro?

Adidas share price has increased by 25% year to date

graph 2809 adidas

SOURCE: Yahoo Finance

In an Adidas release, the shoe’s titular sporting hero gave his take on it: “This shoe means a lot to me. Our challenge is to come back and [get] better every year, and I really think we’ve been doing that. When I’m out on the court making moves, making guys fall or I’m changing direction… that’s all in the shoe. If we weren’t thinking about that stop-and-go mindset when we we’re creating these shoes, those moves just wouldn’t work.”

Of all the shoes on the market, Aproxx claims that the Harden Vol. 3 is probably the most designed to enable a particular style of sports performance. This is a powerful vision of what the future of footwear holds for tomorrow, but it is not surprising: the money in the sporting apparel market (and pro sports themselves) along with scientific advances in manufacturing and design were bound to converge. Now, we have some idea of what it looks like when they do.

Rashad Williams, a senior footwear designer at Adidas who worked on the shoe, explains what went into its creation: “We started with what he needed to do those moves and give him support. We looked at all of James’ data, his performance body data, and so we put herringbone where he has the most ground contact for his foot. Then we stayed tried and true for comport, so it has a full-length Boost midsole for him. And lastly we wanted to make sure we had this great fit on the upper, so that’s what you see with the mix of materials.”

Disclosure

Dominion holds Adidas in its Global Trends Luxury Fund.


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