Adidas continues fight to save oceans from plastic waste
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Adidas continues fight to save oceans from plastic waste

Sneaker giant Adidas is more than just a great athleisure brand – it’s also making a real difference in the fight against an environmental crisis. This brand value, which has instrumental in capturing the attention of clean and green millennials around the world, has seen Adidas turn its considerable expertise towards helping to rid the world’s oceans of plastic waste. Most famously, the company has harvested plastic waste from the oceans and recycled it into shoes – now, it’s raising money to educate young people on ways to reduce ocean plastic.

Adidas’s share price has risen by 45% so far this year

Adduas June 12th

Source: Yahoo Finance

Estimates have emerged that, by 2050, there will be more plastic in our seas than fish. This is a direct result of the fact that we send a garbage truck’s worth of plastic into the ocean every day. Hence, we are now at a critical juncture for planetary health: we finally know the extent of the damage we’re doing, and we have the technology to change it. But making that change will require an effort on all our parts.

Adidas, for its part, is making it easier than ever before to contribute to the fight against environmental disaster. The company has pledged to donate $1 towards oceanic education for every kilometre run on the Runtastic and Joyrun apps this week (8 June to 16 June). In a statement, Adidas said:

“Here’s how it works: from June 8–16, 2019, we’re putting out the call for runners worldwide to log kilometers in the Runtastic and Joyrun apps. Every kilometer recorded = $1 for Parley Ocean School to educate our youth on how to tackle the marine pollution problem, capped at $1.5 million. There’s no set distance you have to run, no set route you have to follow. Register for free via the Runtastic or Joyrun apps, and be a part of the movement.”

Disclosure

Dominion holds Adidas in its Global Trends Luxury Fund.


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