Adidas by Stella McCartney on center court at Australian Open
Stella McCartney’s new Barricade collection for Adidas will debut at this year’s Australian Open. The tennis tournament is the first ‘Grand Slam’ of the year, taking place in the last half of January, and traditionally sees strong viewing figures – second only to the US Open. The vibrant new collection will paint two up-and-coming female players in neon colours inspired by Australia itself, according to Footwear News: Garbiñe Muguruza and Caroline Wozniacki.
Muguruza demonstrated the product early, at the Brisbane International tournament, where she wore the Barricade Boost in white – a signature trainer that retails for £119.95 at Brompton Cross’ Adidas by Stella McCartney flagship store, online and through specialty retailers. Ranked number 7 in the world, Muguruza will be hoping that the Boost technology can give her game a pinch more pop. Footwear News describes this technology as providing “a significant energy return through the midsole,” and notes “the Primeknit method knits the upper in a single piece, providing lightweight comfort.”
Wozniacki certainly seems to rate the design highly, saying: “Boost is something you need to feel to believe; my game is more energized, and I’m lighter and faster on my feet.”
For her part, Murguruza, who is positive about 2017 after having her “most successful year” in 2016, confined her praise to more traditionally fashion-centric concerns:
“I am really excited to wear the dress at the Australian Open; I love the design and the fit flattering. Wearing the Adidas by Stella McCartney Barricade line, I can step onto court ready to compete and also look my best in Australia’s summer heat.”
Dominion holds Adidas in its Global Trends Luxury Fund.
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