Adidas aims to go 100% recycled by 2024
German sportswear giant Adidas has been pushing hard to make its industry more environmentally friendly over the last couple of years. It’s eliminated plastic bags in its stores, and started using recycled ocean plastics as a raw material for some of its shoes and other products. Now, the company is taking things a step further: Adidas has pledged to only use recycled polyester in its shoes and clothing by 2024.
According to Adidas’s head of global brands, Eric Liedtke, “we cannot make the transition overnight.” That’s because polyester only accounts for around half of the materials Adidas uses to make its market-leading sneakers, tracksuits, and more. Recycled polyester is also around 10% to 20% more expensive than virgin polyester – although that may change as demand for greener goods picks up, and suppliers produce more and more recycled materials.
Adidas’s interest in recycled materials hit the headlines in 2016, when the company created a range of performance shoes and soccer jerseys constructed entirely from recycled ocean plastics and polyester. It’s slowly working its way up to becoming a fully sustainable company – something that’s increasingly important to consumers.
Last year, the company set its goal at making a million pairs of recycled plastic UltraBOOST running shoes. By next year, Adidas is aiming to make 11 million pairs of shoes from recycled materials. That’s a big jump, but it still only represents about 3% of Adidas’s total shoe production.
Dominion holds Adidas in its Global Trends Luxury Fund.
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