Activision Blizzard releases Call of Duty WW2 beta
If you think that the release of a new video game’s beta testing version is not particularly newsworthy, think again. On August 25, Activision Blizzard released a prototype version of its latest Call of Duty game, set during the Second World War. And if it’s anything like as well received as the franchise’s earlier iterations, then investors should be waiting eagerly on reviews.
Activision Blizzard’s share price has appreciated by 76%, year to date
Source: Yahoo Finance
Call of Duty came out in 2003, and in the fourteen years since, it has sold an astonishing 252,700,000 copies across all titles and all platforms. It is no lie to say it is one of the most successful video games franchises in the world, and has raised more than $11 billion in revenue overall. Single titles Call of Duty: Black Ops 2 and Call of Duty: Ghost raised over a billion in revenue each, and with the company’s focus on using Call of Duty as a platform for its growing eSports business, the latest title could be on a similar trajectory.
Check out gameplay from the beta version in the video below
The beta went live on Playstation 4 on 25 August and ended yesterday. Xbox One players will be able to try it out between September 1 and September 4. Expect the reviews to come flooding in soon after.
Dominion holds Activision Blizzard in its Global Trends Ecommerce Fund.
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