Activision Blizzard prepares for Call of Duty: WWII
In the world of computer games, which sees thousands of releases every year, how newsworthy is the launch of a single title? If that title is the next installment of Activision’s Call of Duty (CoD) franchise, then the answer is “extremely newsworthy”. Call of Duty: WWII will be set during the titular conflict and comes out on November 3. Activision is throwing money into the game’s marketing, and you can check out the trailer, part of its Reassemble campaign, below:
Call of Duty is so popular that it deserves to be considered a business in its own right: it has sold more than 252,700,000 copies. Since 2010, more people have played CoD than live in the United State’s 300 largest cities combined. And by Nov 2014, the game had generated more than $10 billion in revenue for Activision Blizzard. The company hasn’t updated that last figure, but the three years that followed it have been successful ones for the franchise.
Activision’s share price has appreciated by 69% so far this year
SOURCE: Yahoo Finance
Describing the trailer and how it relates to the game, Activision Blizzard’s chief marketing officer, Tim Ellis, said: “Call of Duty: WWII is a return to the boots on the ground gameplay and camaraderie of playing Call of Duty together with your friends. The enthusiasm and anticipation for this year’s game is incredible and speaks to the passion of our fans around the world. ‘Reassemble!’ spans the globe in a series of films about gamers, across all walks of life, getting their squads together with one mission – to play Call of Duty.”
The game is described as a “dramatic return” to the franchise’s roots, and will feature three modes: campaign (for single players who want a story-driven experience), multiplayers (letting groups of players collaborate online or in person), and Nazi Zombies (yeah, you read that right). At time of writing, Activision is pumping money into its marketing arm, driving up demand for what is already one of the most anticipated video game titles in history.
Dominion holds Activision Blizzard in its Global Trends Ecommerce Fund.
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