Activision Blizzard plans to make LA an eSports destination
Activision Blizzard’s new eSports arena – the Blizzard Arena Los Angeles – is opening in just over a week. The company has created a 50,000 square foot arena that can accommodate 450 people and house multiple stages, broadcast stations, practice facilities, and a retail store. It will welcome the public on October 7 with a two-day tournament dedicated to the company’s popular first person shooter, Overwatch.
Activision Blizzard’s share price is up an incredible 97% this year
SOURCE: Yahoo Finance
Activision Blizzard plans to create the world’s first professional eSports league, also based on Overwatch, later this year. The plan is an ambitious one: it mixes top talent from the gaming sector and the professional sports world, and is being driven by one of the world’s most successful video game companies. It could be the moment that eSports go truly mainstream. Activision is planning to use the Blizzard Arena Los Angeles to host it.
Activision Blizzard is not unique in creating its own eSports arena. Other companies, like its competitor Riot Games, have a few arenas dotted around the world – although they tend to use third-party facilities for big events. There are companies, like Esports Arena, which operate several locations. But Activision is hoping that theirs will be something special: bigger, more powerful, directly under the control of a major industry force, and host to what could be the world’s biggest ever eSports event later this year.
Dominion holds Activision Blizzard in its Global Trends Ecommerce Fund.
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