Activision Blizzard launch new division
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Activision Blizzard launch new division

With Call of Duty, Destiny and World of Warcraft plus many more popular games under their ownership, Activision Blizzard appeal to a huge amount of people with their various titles. Now, they have set up a brand new division of their business to focus on consumer products and content.

The new consumer products division inside Activision Blizzard will be emboldened by being led by Tim Kilpin. He has a long history of work with both Mattel and Disney, and so knows a thing or two about producing content and products that appeal to wide audiences, away from traditional gaming.

The American firm have made it clear that they want to produce more merchandise, content and toys based on their hugely popular video-game franchises (Destiny, Call of Duty and World of Warcraft).

Game Industry has reported that the launch of the new consumer products division is another strategic pillar in Activision Blizzard’s expansion of their platforms. This will include such things as: interactive content, television and film, competitive gaming and mobile.

Activision Blizzard share price in 2017
As of 09 February 2017: 39.51

SOURCE: Yahoo Finance

Kilpin said: “Activision Blizzard is a global entertainment powerhouse, and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners. I’m excited to lead this newly-formed division and join Activision Blizzard’s already incredibly talented consumer products team in delivering powerful new partnerships and even more touch-points to audiences.”

Gaming is more popular now than it ever has been, and it is making a lot more revenue that at any previous stage, and so it is only right that Activision Blizzard are focusing on how these games, franchises and characters can create new revenue channels for them. 

Dominion holds Activision Blizzard in their Global Trends Ecommerce Fund.

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