Activision Blizzard CEO: Overwatch league is growing fast
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Activision Blizzard CEO: Overwatch league is growing fast

There are very few subjects in the world of video gaming that are currently as hot as eSports. Industry insiders, analysts, and fans alike all see competitive video gaming modeled around professional sports leagues as the next big evolution for computerized entertainment, and they’re not holding anything back: prize pots are worth millions, divisions are being headed up by pro-sports veterans.

At the center of this flurry of activity sits possibly the world’s most successful video game company: Activision Blizzard. Having recently debuted an eSports league focused on its wildly popular Overwatch multiplayer game, Activision is front-and-center once again. And, if the company’s CEO is to be believed, the nascent eSports league is already a big hit with fans.

In the first two weeks of the year, Activision’s share price has already risen by more than 11%

graph 0116 activision

SOURCE: Yahoo Finance

Speaking to CNBC last week, Activision Blizzard’s CEO, Bobby Kotick, said: "It's a ways before you're going to see certain revenue streams, but we're already seeing a lot of traction and enthusiasm from fans.

He was also eager to point out the lucrative possibilities inherent in eSports, saying: “all of the commercial opportunities that exist in professional sports are opportunities that are available to us also. Plus you have virtual items. You have over-the-top advertising opportunities that wouldn't exist in traditional sports."

With a range of world-leading titles like Call of Duty and Candy Crush in its stable, more than 400 million customers spread across 196 continents, and a share price that’s risen by more than 80% in the last 12 months, Activision Blizzard is riding high. Now, it looks like it might become the eSports market leader too – that’s a victory worth celebrating.

Disclosure

Dominion holds Activision Blizzard in its Global Trends Ecommerce Fund.


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