"All that is gold does not glitter" JRR Tolkien
It is easy to assume that Luxury is all about expensive and exclusive things, but that would be to completely miss a fundamental point. Luxury is actually about having something (big or small) that improves the quality of life in some way. And that is true for everyone. So, in simple terms, while a sports car, yacht, or private jet is luxury to some, equally a smartphone, weekend in a nice place, or just a good cup of coffee is luxury to others. Based on this principle, Luxury Fund’s freedom to invest goes beyond the obvious and may just surprise you.
Invest in what you know
Warren Buffett famously said “If you don't understand it, don’t invest in it”. Good advice, which is generally ignored, largely because many investments are difficult to understand. Luxury Fund is an exception to this rule; you will find that you already know almost all of the companies in which Luxury Fund invests. In fact, you are probably already a customer of many of them and so you have a unique insight into, and opinion of, them. That means that your decision to invest (or not) is an informed one. And that is always good.