
The whole world in the palm of your hand
The potential of ecommerce is exponential growth - for those companies that get it right. The investment opportunities within the sector are incredibly diverse and encompass almost every industry from start-up companies to the world’s largest corporations allowing for well a well-diversified portfolio for holdings that by their very nature are highly liquid and transparent. Given the disruptive and viral nature of ecommerce it is also very fast moving and requires dynamic investment strategies.
“We are going to make some history together today”
Steve Jobs, iPhone launch 2007
The world in the palm of your hand
It is easy to underestimate just how much of a global game changer the smartphone has been, and how it has changed ecommerce for everyone. You now carry a digital shopping mall in your pocket that offers every product in the world at the very best prices, all of which are available at the click of button and delivered to your front door. It is compelling and it is convenient for people of all ages but, for younger people, it is simply how things work. For those companies that understand this fact, the potential to grow is unparalleled; for those that don’t, there is no future.
“We are going to make some history together today”
Steve Jobs, iPhone launch 2007