Luxury Consumer Stories

  • Starbucks plays the “long game” in China

    Starbucks plays the “long game” in China

  • PayPal takes a stand against extremists – on both sides of the political divide

    PayPal takes a stand against extremists – on both sides of the political divide

  • Samsonite sees profit jump by 33% in third quarter of 2018

    Samsonite sees profit jump by 33% in third quarter of 2018

  • Chinese consumers increasingly search for retail “experiences”

    Chinese consumers increasingly search for retail “experiences”

  • Kering continues to make in-roads in sustainability with an ethical cotton supply chain

    Kering continues to make in-roads in sustainability with an ethical cotton supply chain

  • YNAP acquisition boosts sales in Richemont’s first half

    YNAP acquisition boosts sales in Richemont’s first half

  • LVMH praises Chinese crackdown on counterfeiting

    LVMH praises Chinese crackdown on counterfeiting

  • Ctrip beats on top- and bottom-lines – but pressure on Chinese stocks continues to weigh share price down

    Ctrip beats on top- and bottom-lines – but pressure on Chinese stocks continues to weigh share price down

  • Adidas beats on earnings, raises profit guidance

    Adidas beats on earnings, raises profit guidance

  • Ferrari shares decline after earnings beat, guidance reiteration

    Ferrari shares decline after earnings beat, guidance reiteration

  • Marriott beats on earnings, but misses on revenue

    Marriott beats on earnings, but misses on revenue

  • As the trend towards animal companions continues, IDEXX beats the Street

    As the trend towards animal companions continues, IDEXX beats the Street

  • Live Nation reports “best quarter ever”

    Live Nation reports “best quarter ever”

  • Bright Horizons posts “bright” results for third quarter

    Bright Horizons posts “bright” results for third quarter

  • Starbucks beats the Street, turns around domestic slump

    Starbucks beats the Street, turns around domestic slump

  • Estee Lauder beats the Street – more proof that Chinese demand holds strong

    Estee Lauder beats the Street – more proof that Chinese demand holds strong

  • Take-Two Interactive’s share price surges thanks to Red Dead 2

    Take-Two Interactive’s share price surges thanks to Red Dead 2

  • Earn an extra billion and save the waves – all in a year’s work for Adidas

    Earn an extra billion and save the waves – all in a year’s work for Adidas

  • When investors and analysts disagree: the curious case of Inditex

    When investors and analysts disagree: the curious case of Inditex

  • Constellation Brands looks to sell wine portfolio for $3 billion

    Constellation Brands looks to sell wine portfolio for $3 billion

  • Galaxy CEO: Q3 was a success despite typhoon

    Galaxy CEO: Q3 was a success despite typhoon

  • Moncler: third quarter revenues rise by 18%, “very positive signs” in Q4

    Moncler: third quarter revenues rise by 18%, “very positive signs” in Q4

  • Kering beats the street thanks to Chinese consumers – and that’s good for luxury

    Kering beats the street thanks to Chinese consumers – and that’s good for luxury

  • Royal Caribbean looks to the future with millennial cruisers

    Royal Caribbean looks to the future with millennial cruisers

  • Radisson Hotels looks to drive growth with Ctrip partnership

    Radisson Hotels looks to drive growth with Ctrip partnership

  • LVMH looks to entice a captive audience on the ocean

    LVMH looks to entice a captive audience on the ocean

  • Winemakers (and investors) rejoice: Bordeaux is on its way to a classic year

    Winemakers (and investors) rejoice: Bordeaux is on its way to a classic year

  • Remy beats the street in second quarter, not worried about China and sticks to high profit forecast

    Remy beats the street in second quarter, not worried about China and sticks to high profit forecast

  • Half a billion in sales in just three days: Activision’s share price falls on ridiculous expectations

    Half a billion in sales in just three days: Activision’s share price falls on ridiculous expectations

  • Ferrari gets top rating from Bank of America

    Ferrari gets top rating from Bank of America

  • Les Journees Particulieres is bringing U.S. consumers inside some of the world’s biggest luxury brands

    Les Journees Particulieres is bringing U.S. consumers inside some of the world’s biggest luxury brands

  • EssilorLuxottica is FINALLY a thing!

    EssilorLuxottica is FINALLY a thing!

  • Samsonite’s ‘Kerala is Open’ ad campaign goes viral

    Samsonite’s ‘Kerala is Open’ ad campaign goes viral

  • Live Nation diversifies with a Clinton speaking tour

    Live Nation diversifies with a Clinton speaking tour

  • Ferrari bears reconsider their position after announcement of strategic plan

    Ferrari bears reconsider their position after announcement of strategic plan

  • Adidas unveils new membership program

    Adidas unveils new membership program

  • LVMH: sales remain strong, but commentary sends the share price down

    LVMH: sales remain strong, but commentary sends the share price down

  • Understanding Remo Ruffini’s Moncler transformation

    Understanding Remo Ruffini’s Moncler transformation

  • Estee Lauder takes the fight to breast cancer

    Estee Lauder takes the fight to breast cancer

  • Gucci boss: slower growth is on the way, but we’re still nailing it

    Gucci boss: slower growth is on the way, but we’re still nailing it

  • Constellation Brands beats the Street on a beer boom

    Constellation Brands beats the Street on a beer boom

  • Limited edition Ferrari Monzas already assigned to 499 ‘lucky’ clients

    Limited edition Ferrari Monzas already assigned to 499 ‘lucky’ clients

  • Over 50% of global population now middle class

    Over 50% of global population now middle class

  • What’s in H&M’s future? A concept store in Sweden could offer the answer

    What’s in H&M’s future? A concept store in Sweden could offer the answer

  • Richemont considering Buccellati purchase

    Richemont considering Buccellati purchase

  • China drafts sweeping regulations for online travel players

    China drafts sweeping regulations for online travel players

  • Kering joins Europe’s biggest and best in STOXX 50 Index

    Kering joins Europe’s biggest and best in STOXX 50 Index

  • Celine’s new designer just declared war

    Celine’s new designer just declared war

  • How much do people love live music? You might be surprised…

    How much do people love live music? You might be surprised…

  • Adidas’ latest sneaker drop is a bold example of how far footwear engineering has come

    Adidas’ latest sneaker drop is a bold example of how far footwear engineering has come

Latest Luxury Stories

  • Starbucks plays the “long game” in China

    Starbucks plays the “long game” in China

    Luxury, Friday, 16 November 2018

    Coffeehouse kingpin Starbucks is right on the cutting edge of the trade war between China and the US. A massive American business that considers China its second market, the company hasn’t been hit by tariffs yet – but CEO Kevin Johnson says that he ...
  • PayPal takes a stand against extremists – on both sides of the political divide

    PayPal takes a stand against extremists – on both sides of the political divide

    Luxury, Friday, 16 November 2018

    Online payments giant PayPal has recently announced that it will be ‘de-platforming’ a number of extreme political groups, closing their accounts. This move by PayPal is not unique – platforms from Twitter to Google have been restricting access to ...
  • Samsonite sees profit jump by 33% in third quarter of 2018

    Samsonite sees profit jump by 33% in third quarter of 2018

    Luxury, Friday, 16 November 2018

    Luxury luggage market leader Samsonite reported earnings for the third quarter of 2018 this week, demonstrating an increasingly profitable business that is holding up well despite the current trade disputes between China and the US. That said, “holding up ...
  • Chinese consumers increasingly search for retail “experiences”

    Chinese consumers increasingly search for retail “experiences”

    Luxury, Thursday, 15 November 2018

    It’s well-known that shoppers in the west are searching for “experiential” retail experiences. That’s truer of the luxury sector than, perhaps, anywhere else, given its higher pricing points and long association with values like opulence and ...
  • Kering continues to make in-roads in sustainability with an ethical cotton supply chain

    Kering continues to make in-roads in sustainability with an ethical cotton supply chain

    Luxury, Wednesday, 14 November 2018

    The luxury sector hasn’t always had the most eco-friendly impact on the planet. But luxury giant Kering is looking to change that – and has been doing so for some time. The company has won numerous awards and plaudits for its work on making luxury more ...
  • YNAP acquisition boosts sales in Richemont’s first half

    YNAP acquisition boosts sales in Richemont’s first half

    Luxury, Tuesday, 13 November 2018

    Luxury giant Richemont, the company behind brands like Cartier and Piaget, reported a mixed bag of earnings at the end of last week. Sales rose, but profitability fell, and the company’s revelation that Chinese demand was cooling (that’s a relative ...
  • LVMH praises Chinese crackdown on counterfeiting

    LVMH praises Chinese crackdown on counterfeiting

    Luxury, Monday, 12 November 2018

    Luxury titan LVMH, the company behind brands like Marc Jacobs, Guerlain, and Bulgari, has had a long slog against counterfeiters in China. Weak intellectual property (IP) regulations have resulted in decades of famous brands losing out to cheap knock-offs that carry ...
  • Ctrip beats on top- and bottom-lines – but pressure on Chinese stocks continues to weigh share price down

    Ctrip beats on top- and bottom-lines – but pressure on Chinese stocks continues to weigh share price down

    Luxury, Monday, 12 November 2018

    Ctrip, China’s biggest player in the online travel space, reported earnings last week that beat the Street’s expectations on top- and bottom-line measures. Its third quarter saw significant growth from the year-ago period, and its guidance was ...
  • Adidas beats on earnings, raises profit guidance

    Adidas beats on earnings, raises profit guidance

    Luxury, Friday, 09 November 2018

    German sneaker giant Adidas reported third-quarter earnings this week, demonstrating increased profitability despite a small miss on revenue expectations. The company said it’s making in-roads everywhere except western Europe (where sales remained largely ...
  • Ferrari shares decline after earnings beat, guidance reiteration

    Ferrari shares decline after earnings beat, guidance reiteration

    Luxury, Friday, 09 November 2018

    Third-quarter earnings were always going to be a dicey time for luxury supercar maker Ferrari. The company has had a rough year following the sudden and unexpected death of its superstar CEO Sergio Marchionne, which rocked investor sentiment. Add to that the fact ...
  • Marriott beats on earnings, but misses on revenue

    Marriott beats on earnings, but misses on revenue

    Luxury, Thursday, 08 November 2018

    The world’s largest luxury hotelier, Marriott International, reported a mixed bag of earnings this week. On the one hand, the company outperformed expectations on profitability by a significant margin – on the other, revenue came in slightly below ...
  • As the trend towards animal companions continues, IDEXX beats the Street

    As the trend towards animal companions continues, IDEXX beats the Street

    Luxury, Wednesday, 07 November 2018

    IDEXX Laboratories is the front-runner in the race to provide people with everything they need to keep their animal companions happy. Long gone are the days when pets were considered second-class members of the family. Many millennials, who are waiting to have ...
  • Live Nation reports “best quarter ever”

    Live Nation reports “best quarter ever”

    Luxury, Tuesday, 06 November 2018

    For Live Nation, the market leading live music and entertainment promoter, November started with a bang. The company has just reported its “best ever” quarter, bringing in record revenues for the three-month period, and stating that it’s now on ...
  • Bright Horizons posts “bright” results for third quarter

    Bright Horizons posts “bright” results for third quarter

    Luxury, Tuesday, 06 November 2018

    Bright Horizons Family Solutions, the market-leading full-service provider of childcare in the US and UK, reported strong third-quarter earnings at the end of last week and reiterated its guidance. The company is continuing to ride out positive long-term trends, ...
  • Starbucks beats the Street, turns around domestic slump

    Starbucks beats the Street, turns around domestic slump

    Luxury, Monday, 05 November 2018

    Luxury coffee giant Starbucks has reversed a domestic slump to post better than expected results in its latest quarter. The company, whose growth largely rests on two markets, China and the U.S., made headway in both to deliver results that hint at a turnaround for ...
  • Estee Lauder beats the Street – more proof that Chinese demand holds strong

    Estee Lauder beats the Street – more proof that Chinese demand holds strong

    Luxury, Friday, 02 November 2018

    Chinese demand has boomed for cosmetics and high-end skincare products, according to Estee Lauder, a market-leading cosmetics brand that reported earnings this week. Echoing the sentiments of other big luxury brands that have reported earnings in October, Estee said ...
  • Take-Two Interactive’s share price surges thanks to Red Dead 2

    Take-Two Interactive’s share price surges thanks to Red Dead 2

    Luxury, Thursday, 01 November 2018

    Market-leading game developer and publisher Take-Two Interactive saw its share price surge after releasing the long-awaited sequel to its stand-out hit Red Dead Redemption. We covered the launch (and reception) of Red Dead Redemption 2 when it came out earlier this ...
  • Earn an extra billion and save the waves – all in a year’s work for Adidas

    Earn an extra billion and save the waves – all in a year’s work for Adidas

    Luxury, Thursday, 01 November 2018

    Fashionable sportswear brand Adidas, best known as a purveyor of high-quality sneakers, has a new mission: to save the world’s oceans. Our seas are in trouble: as we continue to manufacture disposable plastics which are later dumped, it’s estimated that ...
  • When investors and analysts disagree: the curious case of Inditex

    When investors and analysts disagree: the curious case of Inditex

    Luxury, Wednesday, 31 October 2018

    Investors fell out of love with Spanish fast-fashion titan Inditex around 18 months ago (although it had a pretty strong 3 months from March to June). Over the last year, they’ve conspired to send its share price down by 21% - a reversal of sentiment given ...
  • Constellation Brands looks to sell wine portfolio for $3 billion

    Constellation Brands looks to sell wine portfolio for $3 billion

    Luxury, Tuesday, 30 October 2018

    Constellation Brands, a purveyor of wine, beer and more, is looking to sell some of its US-based wine brands for as much as $3 billion. The cash raised will be used to finance investments in other areas. The company has focussed increasingly on beers in recent ...
  • Galaxy CEO: Q3 was a success despite typhoon

    Galaxy CEO: Q3 was a success despite typhoon

    Luxury, Monday, 29 October 2018

    Last week, Lui Che Woo, chairman of Galaxy Entertainment Group, lauded the fact that the Macau-based gaming company delivered “solid results” despite the impact from super typhoon Mangkhut, which blew through the region last month. He has a point: Galaxy ...
  • Moncler: third quarter revenues rise by 18%, “very positive signs” in Q4

    Moncler: third quarter revenues rise by 18%, “very positive signs” in Q4

    Luxury, Friday, 26 October 2018

    Fashionable Italian outerwear brand Moncler joined the growing list of luxury companies who aren’t worried about China this week. The company said that sales rose by 18% over the first nine months of the year – stripping out currency effects, that ...
  • Kering beats the street thanks to Chinese consumers – and that’s good for luxury

    Kering beats the street thanks to Chinese consumers – and that’s good for luxury

    Luxury, Thursday, 25 October 2018

    Luxury giant Kering, the company behind brands like Gucci and Saint Laurent, reported strong earnings for the third quarter of 2018, beating analysts’ expectations and sending a reassuring message over China’s continuing appetite for luxury goods. ...
  • Royal Caribbean looks to the future with millennial cruisers

    Royal Caribbean looks to the future with millennial cruisers

    Luxury, Thursday, 25 October 2018

    Cruises are still seen as a luxury aimed at retirees and families with young children – but one cruise line is hoping to change that perception. Royal Caribbean is making a concerted effort to attract more millennial travellers, spending $120 million to ...
  • Radisson Hotels looks to drive growth with Ctrip partnership

    Radisson Hotels looks to drive growth with Ctrip partnership

    Luxury, Wednesday, 24 October 2018

    Ctrip International, China’s largest online purveyor of travel and travel-related services, has announced a partnership with Radisson Hotels. The strategic coupling will look to expand the distribution of Radisson’s properties around the globe, and drive ...
  • LVMH looks to entice a captive audience on the ocean

    LVMH looks to entice a captive audience on the ocean

    Luxury, Tuesday, 23 October 2018

    Luxury titan LVMH has been working hard to reinvigorate its high-sea sales, modernising its approach to stay in line with what luxury cruisers want. That means embracing the trend towards experiences – if you want to sell Swiss watches, put on a seminar and ...
  • Winemakers (and investors) rejoice: Bordeaux is on its way to a classic year

    Winemakers (and investors) rejoice: Bordeaux is on its way to a classic year

    Luxury, Tuesday, 23 October 2018

    Earlier this year, Australian winemaker Treasury Wine Estates, best known for its iconic Penfolds brand, announced that it’s getting into French wines. The line of fine wines, known as Maison de Grand Esprit, is a “global focus brand” that started ...
  • Remy beats the street in second quarter, not worried about China and sticks to high profit forecast

    Remy beats the street in second quarter, not worried about China and sticks to high profit forecast

    Luxury, Monday, 22 October 2018

    French spirits maker Remy Cointreau handily beat the Street’s estimate on sales at the end of last week, when it reported its second quarter earnings. The company also said that it was less concerned about a potential slowdown in China than it had been ...
  • Half a billion in sales in just three days: Activision’s share price falls on ridiculous expectations

    Half a billion in sales in just three days: Activision’s share price falls on ridiculous expectations

    Luxury, Monday, 22 October 2018

    Last week, the latest iteration of Activision Blizzard’s flagship franchise Call of Duty went on sale. And video game enthusiasts came out in unison to get hold of it. The company said that Call of Duty: Black Ops 4 had sales of more than $500 million in its ...
  • Ferrari gets top rating from Bank of America

    Ferrari gets top rating from Bank of America

    Luxury, Friday, 19 October 2018

    Bank of America Merrill Lynch (BoA) has updated its position on iconic car maker Ferrari, adding it to its US1 List. The US1 List is Bank of America’s collection of “best investment ideas” from its fundamental equity research. BoA is joining a ...
  • Les Journees Particulieres is bringing U.S. consumers inside some of the world’s biggest luxury brands

    Les Journees Particulieres is bringing U.S. consumers inside some of the world’s biggest luxury brands

    Luxury, Thursday, 18 October 2018

    Les Journees Particulieres is an initiative by global luxury titan LVMH to show luxury consumers the inside of their luxury brands. The company has opened the doors to a select number of its Maisons around the globe, offering visitors the chance to see the inner ...
  • EssilorLuxottica is FINALLY a thing!

    EssilorLuxottica is FINALLY a thing!

    Luxury, Wednesday, 17 October 2018

    The beginning of October saw a momentous occasion in the global eyewear market: the merger of Essilor and Luxottica, the two biggest companies in glasses, finally went through! This was a deal 20 months in the making, and it is likely to reshape the entire industry: ...
  • Samsonite’s ‘Kerala is Open’ ad campaign goes viral

    Samsonite’s ‘Kerala is Open’ ad campaign goes viral

    Luxury, Tuesday, 16 October 2018

    Luxury luggage king Samsonite is being lauded online for its latest Indian advertising campaign, which focuses on the recovery of the Keralan tourism industry. Kerala, a sizeable state in India, was subject to devastating floods earlier this year, caused by heavy ...
  • Live Nation diversifies with a Clinton speaking tour

    Live Nation diversifies with a Clinton speaking tour

    Luxury, Tuesday, 16 October 2018

    Live Nation is best known as a leading live entertainment provider that puts on concerts around the globe. But over this winter and next spring, the company will offer a very different form of live event: a speaking tour featuring Bill and Hillary Clinton. The ...
  • Ferrari bears reconsider their position after announcement of strategic plan

    Ferrari bears reconsider their position after announcement of strategic plan

    Luxury, Monday, 15 October 2018

    French bank Societe Generale has long questioned whether Ferrari’s stock is overvalued. But last Wednesday, it changed its tune. Describing the company’s rededication to its highest-end clients as a “game changer”, Societe Generale raised its ...
  • Adidas unveils new membership program

    Adidas unveils new membership program

    Luxury, Friday, 12 October 2018

    Iconic sneaker maker Adidas is experimenting with new ways to drive deeper, more lucrative, relationships with its customers. The latest initiative is a stroke of genius that capitalises on – and reinforces – brand loyalty: the debut of its ...
  • LVMH: sales remain strong, but commentary sends the share price down

    LVMH: sales remain strong, but commentary sends the share price down

    Luxury, Thursday, 11 October 2018

    Luxury titan LVMH posted positive earnings this week, despite investors’ concerns over the health of the Chinese economy. The company said that sales in China remained strong, and it posted results that would normally bring a smile to investors’ faces. ...
  • Understanding Remo Ruffini’s Moncler transformation

    Understanding Remo Ruffini’s Moncler transformation

    Luxury, Wednesday, 10 October 2018

    Remo Ruffini, iconic outerwear fashion brand Moncler’s boss, has his sights set on the future of fashion. Three years ago, Ruffini decided fashion was at crucial juncture: the industry still organised itself around seasons, catwalk shows, and fashion weeks. ...
  • Estee Lauder takes the fight to breast cancer

    Estee Lauder takes the fight to breast cancer

    Luxury, Tuesday, 09 October 2018

    October is breast cancer awareness month, and beauty giant Estee Lauder is getting involved. The company has set itself an ambitious goal: by September next year, it wants to raise $8 million to fund research, education, and medical services that “bring us ...
  • Gucci boss: slower growth is on the way, but we’re still nailing it

    Gucci boss: slower growth is on the way, but we’re still nailing it

    Luxury, Monday, 08 October 2018

    If you’re a luxury investor who holds French fashion giant Kering in your portfolio (and if you invest in Dominion’s Luxury Fund, you are), then one of this year’s big stories is probably the outperformance of iconic brand Gucci. Gucci is the jewel ...
  • Constellation Brands beats the Street on a beer boom

    Constellation Brands beats the Street on a beer boom

    Luxury, Monday, 08 October 2018

    Constellation Brands, a major player in the alcoholic drinks industry, reported quarterly earnings last week that blew the Street’s expectations away. The company, which owns popular cerveza beer Corona (amongst others) said that a booming beer business helped ...
  • Limited edition Ferrari Monzas already assigned to 499 ‘lucky’ clients

    Limited edition Ferrari Monzas already assigned to 499 ‘lucky’ clients

    Luxury, Friday, 05 October 2018

    Iconic supercar maker Ferrari has retained its position as the world’s most exclusive car brand this month, announcing that all 499 units of its limited-edition Ferrari Monza run have already been allocated to “loyal” VIP customers. The Monza, ...
  • Over 50% of global population now middle class

    Over 50% of global population now middle class

    Luxury, Thursday, 04 October 2018

    In what can only be seen as good news for consumption – and luxury in particular – more than half the world’s population is now middle class. Every second, another five people join this demographic, and gain the ability to buy goods they desire in ...
  • What’s in H&M’s future? A concept store in Sweden could offer the answer

    What’s in H&M’s future? A concept store in Sweden could offer the answer

    Luxury, Thursday, 04 October 2018

    H&M is in recovery mode after a turbulent year that’s seen its share price suffer. The cause of its problems boils down to a familiar story: once the disrupter, H&M failed to keep up with its competitors and fell behind. In this specific case, the ...
  • Richemont considering Buccellati purchase

    Richemont considering Buccellati purchase

    Luxury, Wednesday, 03 October 2018

    According to an Italian newspaper report on Monday, luxury conglomerate Richemont, best known as the owner of jewellery brand Cartier, is considering buying Italian jeweller Buccellati. The brand’s current owner, Chinese group Gansu Gangtai, bought it in 2017, ...
  • China drafts sweeping regulations for online travel players

    China drafts sweeping regulations for online travel players

    Luxury, Tuesday, 02 October 2018

    China’s online travel sector has come under fire after a deadly boating accident in Thailand which involved a number of Chinese tourists. Allegations of lax oversight (according to an anonymous source) have been levelled at online travel agents in the country, ...
  • Kering joins Europe’s biggest and best in STOXX 50 Index

    Kering joins Europe’s biggest and best in STOXX 50 Index

    Luxury, Tuesday, 02 October 2018

    French luxury giant Kering passed a major milestone at the end of September, when it was included in the Euro STOXX 50 Index. The STOXX 50 is one of the Euro area’s major indexes, which is comprised of the 50 largest listed Eurozone stocks “in terms of ...
  • Celine’s new designer just declared war

    Celine’s new designer just declared war

    Luxury, Monday, 01 October 2018

    Is LVMH’s Celine set to become one of fashion’s superbrands? A runway show over the weekend suggests it might – and it’s all down to one man: new designer Hedi Slimane. Slimane previously worked at Kering’s Saint Laurent, where he lent ...
  • How much do people love live music? You might be surprised…

    How much do people love live music? You might be surprised…

    Luxury, Monday, 01 October 2018

    According to Live Nation’s recent ‘Power of Live’ study, its fanbase really digs live music. That’s great news for Live Nation, but the extent to which it’s true might surprise you. 71% said that live music provided the “moments ...
  • Adidas’ latest sneaker drop is a bold example of how far footwear engineering has come

    Adidas’ latest sneaker drop is a bold example of how far footwear engineering has come

    Luxury, Friday, 28 September 2018

    Adidas’ Harden Vol. 3, its latest sneaker produced in concert with NAB superstar James Harden of the Houston Rockets, is an incredible shoe. What sets it apart is not just its style credentials – although its NASA-inspired look is certainly impressive ...