Luxury Consumer Stories

  • Ferrari looks to boost profit margin through 2022 with special edition supercar

    Ferrari looks to boost profit margin through 2022 with special edition supercar

  • H&M sees share price soar on back of strong growth

    H&M sees share price soar on back of strong growth

  • PVH Corp. awarded 2018 U.S. Secretary of State’s Award for Corporate Excellence for sustainable business practises overseas

    PVH Corp. awarded 2018 U.S. Secretary of State’s Award for Corporate Excellence for sustainable business practises overseas

  • Inditex sees record sales and profit thanks to online efforts

    Inditex sees record sales and profit thanks to online efforts

  • Hermes thanks Asia for stellar first half of 2018 - despite trade war!

    Hermes thanks Asia for stellar first half of 2018 – despite trade war!

  • Live Nation looks to achieve zero waste across 20 venues by 2020

    Live Nation looks to achieve zero waste across 20 venues by 2020

  • Anta Sports makes bid for Finland’s Amer Sports

    Anta Sports makes bid for Finland’s Amer Sports

  • Spotify adds Nielsen Brand Effect to give advertisers confidence

    Spotify adds Nielsen Brand Effect to give advertisers confidence

  • Zalando trusts “Bread & Butter” approach to branding

    Zalando trusts “Bread & Butter” approach to branding

  • Richemont resurrects the role of CEO

    Richemont resurrects the role of CEO

  • LVMH’s Zenith is a watchmaker with a plan: Chinese millennials!

    LVMH’s Zenith is a watchmaker with a plan: Chinese millennials!

  • Musk: ignore the “fuss and noise in the media” – Tesla’s on form

    Musk: ignore the “fuss and noise in the media” – Tesla’s on form

  • Kering sponsors Héloïse and Abélard chest’s return to France

    Kering contributes to French culture with sponsorship of Héloïse and Abélard chest's return to France

  • Lindt U.S. CEO to retire at the end of the year

    Lindt U.S. CEO to retire at the end of the year

  • Has Nike’s new ad handed Adidas the ball?

    Has Nike’s new ad handed Adidas the ball?

  • Inditex: all brands to be sold online by 2020

    Inditex: all brands to be sold online by 2020

  • Live Nation goes all-in on Wales with second live music venue

    Live Nation goes all-in on Wales with second live music venue

  • Macau strikes it big as revenue beats forecasts

    Macau strikes it big as revenue beats forecasts

  • Tesla goes back to square one: where will it get its cash?

    Tesla goes back to square one: where will it get its cash?

  • PVH Corp. posts strong results and increases guidance. Share price… drops?

    PVH Corp. posts strong results and increases guidance. Share price… drops?

  • Richemont makes yet another move in Swiss watches

    Richemont makes yet another move in Swiss watches

  • Kering’s chief sustainability officer explains “environmental profit and loss accounting”

    Kering’s chief sustainability officer explains “environmental profit and loss accounting”

  • PVH Corp. pushes further into Europe with IZOD brand

    PVH Corp. pushes further into Europe with IZOD brand

  • PayPal's Xoom signs deal with Euronet's Ria

    PayPal's Xoom signs deal with Euronet's Ria

  • Treasury Wine Estates blends equality and technology for Women’s Equality Day

    Treasury Wine Estates blends equality and technology for Women’s Equality Day

  • Elon Musk’s weekend treat: Tela’s not going private!

    Elon Musk’s weekend treat: Tela’s not going private!

  • LVMH experiments with “largest interior digital media format” ever at Hong Kong airport

    LVMH experiments with “largest interior digital media format” ever at Hong Kong airport

  • CTS Eventim makes in-roads into Europe with Venuepoint

    CTS Eventim makes in-roads into Europe with Venuepoint

  • Estee Lauder sees sales soar in fourth quarter

    Estee Lauder sees sales soar in fourth quarter

  • Sustainable fashion continues to take the luxury world by storm

    Sustainable fashion continues to take the luxury world by storm

  • Adidas partners with Twitter to bring high school football games into the 21st Century

    Adidas partners with Twitter to bring high school football games into the 21st Century

  • New study claims Spotify will “beat” Pandora by 2022

    New study claims Spotify will “beat” Pandora by 2022

  • Bright Horizons puts its money where the research is

    Bright Horizons puts its money where the research is

  • Forget privatization, the big Tesla news might be its production capacity

    Forget privatization, the big Tesla news might be its production capacity

  • IDEXX announces major expansion of rapid overnight service

    IDEXX announces major expansion of rapid overnight service

  • LVMH digital chief: online is good for luxury

    LVMH digital chief: online is good for luxury

  • Treasury Wine Estates fights patent holder for “wine in a can”

    Treasury Wine Estates fights patent holder for “wine in a can”

  • Tesla’s privatization: new details emerge

    Tesla’s privatization: new details emerge

  • Cruise line operators make a big play for millennial travellers

    Cruise line operators make a big play for millennial travellers

  • Adidas beats the Street, more profitable than expected

    Adidas beats the Street, more profitable than expected

  • Galaxy Entertainment Group delivers record quarterly earnings

    Galaxy Entertainment Group delivers record quarterly earnings

  • Musk stirs up the market with talks of taking Tesla private

    Musk stirs up the market with talks of taking Tesla private

  • Zalando sees strong quarter, but share price hit by lukewarm guidance

    Zalando sees strong quarter, but share price hit by lukewarm guidance

  • Marriott beats the Street, combined loyalty scheme could be secret weapon

    Marriott beats the Street, combined loyalty scheme could be secret weapon

  • Bright Horizons sees double-digit growth in second quarter

    Bright Horizons sees double-digit growth in second quarter

  • Les Journées Particulières 2018 will open LVMH’s doors to Chinese consumers

    Les Journées Particulières 2018 will open LVMH’s doors to Chinese consumers

  • Estee Lauder’s focus on ethnic consumers has paid off in the UK

    Estee Lauder’s focus on ethnic consumers has paid off in the UK

  • Spotify joins the anti-Alex Jones club

    Spotify joins the anti-Alex Jones club

  • IDEXX posts double digit organic growth in second quarter

    IDEXX posts double digit organic growth in second quarter

  • Better production and a more humble Elon Musk makes Tesla look like a real car company

    Better production and a more humble Elon Musk makes Tesla look like a real car company

Latest Luxury Stories

  • Ferrari looks to boost profit margin through 2022 with special edition supercar

    Ferrari looks to boost profit margin through 2022 with special edition supercar

    Luxury, Wednesday, 19 September 2018

    In what is being widely touted as a test for its new CEO, Ferrari has announced a strategic focus on a new special edition supercar that, it hopes, will boost profits through to 2022. Louis Camilleri, the man who took the helm at the iconic supercar maker following ...
  • H&M sees share price soar on back of strong growth

    H&M sees share price soar on back of strong growth

    Luxury, Wednesday, 19 September 2018

    Hennes & Mauritz AB (H&M) saw its share price rise the most in a single day in 17 years this week when it reported a surprise rise in sales. This led to current speculation that the Swedish fashion retailer – which has had its problems recently – ...
  • PVH Corp. awarded 2018 U.S. Secretary of State’s Award for Corporate Excellence for sustainable business practises overseas

    PVH Corp. awarded 2018 U.S. Secretary of State’s Award for Corporate Excellence for sustainable business practises overseas

    Luxury, Tuesday, 18 September 2018

    PVH Corp., the apparel giant behind stylish brands like Calvin Klein, Tommy Hilfiger, and Van Heusen, is one of only two companies awarded the 2018 U.S. Secretary of State’s Award for Corporate Excellence. This award is one of the country’s most ...
  • Inditex sees record sales and profit thanks to online efforts

    Inditex sees record sales and profit thanks to online efforts

    Luxury, Monday, 17 September 2018

    Spanish fast fashion king Inditex, best known as the company behind popular high street brands like Zara and Massimo Dutti, said that it hit new records over the first half of the year. Record profits and sales are attributable, it claims, to a concerted and ...
  • Hermes thanks Asia for stellar first half of 2018 - despite trade war!

    Hermes thanks Asia for stellar first half of 2018 – despite trade war!

    Luxury, Monday, 17 September 2018

    Iconic French luxury group Hermes has reported a strong first half of 2018, particularly notable for a rise in earnings, which it says came from continued strong demand in China. That’s in spite of the on-going trade war which, at least for now, doesn’t ...
  • Live Nation looks to achieve zero waste across 20 venues by 2020

    Live Nation looks to achieve zero waste across 20 venues by 2020

    Luxury, Friday, 14 September 2018

    The world’s biggest live entertainment company, Live Nation, is making an ambitious drive towards sustainability with a new initiative designed to eliminate waste across 20 of its venues in the next 15 months. A combination of new employee training programs ...
  • Anta Sports makes bid for Finland’s Amer Sports

    Anta Sports makes bid for Finland’s Amer Sports

    Luxury, Friday, 14 September 2018

    Chinese sporting apparel company Anta Sports has made a generous bid for Finland’s Amer Sports. Anta is one of China’s homegrown success stories, competing against big global players like Nike, and riding a wave of popularity as Chinese consumers embrace ...
  • Spotify adds Nielsen Brand Effect to give advertisers confidence

    Spotify adds Nielsen Brand Effect to give advertisers confidence

    Luxury, Thursday, 13 September 2018

    Earlier this week, market-leading music streaming platform Spotify announced a welcome addition to its offerings: Nielsen Brand Effects. This might not thrill listeners, but when it comes to advertisers, it’s a major win. Spotify already provides a ...
  • Zalando trusts “Bread & Butter” approach to branding

    Zalando trusts “Bread & Butter” approach to branding

    Luxury, Thursday, 13 September 2018

    What was online fashion retailer Zalando missing? It was functional, fashionable, convenient, and hit all the right price points… but no one cared about it. That, at least, is what execs thought in 2015, before the company took over the Bread & Butter ...
  • Richemont resurrects the role of CEO

    Richemont resurrects the role of CEO

    Luxury, Wednesday, 12 September 2018

    In November of 2016, luxury giant Richemont, known for brands like Cartier and Van Cleef & Arpels, decided that CEOs were out of fashion. Two years later, it’s going for a retro look and resurrecting the role, appointing long-time executive Jerome Lambert. ...
  • LVMH’s Zenith is a watchmaker with a plan: Chinese millennials!

    LVMH’s Zenith is a watchmaker with a plan: Chinese millennials!

    Luxury, Tuesday, 11 September 2018

    Zenith, the 153-year old brand that makes up part of luxury giant LVMH’s watch portfolio, is experiencing a breath of fresh air at the highest level. Julien Tornare, Zenith’s “new” CEO (as of January 2017) wants to bring some life back to a ...
  • Musk: ignore the “fuss and noise in the media” – Tesla’s on form

    Musk: ignore the “fuss and noise in the media” – Tesla’s on form

    Luxury, Tuesday, 11 September 2018

    Few stories have been as interesting as that of Tesla over the last few weeks. Interesting, however, does not always equal positive – and investors have had plenty to gripe about. However, according to the electric carmaker’s mercurial, embattled, CEO, ...
  • Kering sponsors Héloïse and Abélard chest’s return to France

    Kering contributes to French culture with sponsorship of Héloïse and Abélard chest's return to France

    Luxury, Monday, 10 September 2018

    World leading luxury company Kering has committed to enriching the cultural life of its native France through the patronage of this year's European Heritage Days. Kering's contribution comes via sponsorship of the Héloïse and Abélard reliquary ...
  • Lindt U.S. CEO to retire at the end of the year

    Lindt U.S. CEO to retire at the end of the year

    Luxury, Friday, 07 September 2018

    Andreas Pfluger, chief executive of Lindt & Sprungli North America, has announced his retirement at the end of the year. Pfluger has been with the company for a quarter of a century, the last four years of which have been spent overseeing the company’s ...
  • Has Nike’s new ad handed Adidas the ball?

    Has Nike’s new ad handed Adidas the ball?

    Luxury, Thursday, 06 September 2018

    Dominion holding Adidas, the iconic German sneaker maker, may have just been handed the advantage by its main rival – athleisure giant Nike. The latter has embarked on a bold new advertising campaign which looks as though it may be misfiring. The new ad ...
  • Inditex: all brands to be sold online by 2020

    Inditex: all brands to be sold online by 2020

    Luxury, Thursday, 06 September 2018

    Inditex is the undisputed king of fast fashion – now, it wants to take its leadership position into the online world. The Spanish apparel maker, which owns brands like Zara and Massimo Dutti, released a statement on Tuesday that said clothing from all its ...
  • Live Nation goes all-in on Wales with second live music venue

    Live Nation goes all-in on Wales with second live music venue

    Luxury, Wednesday, 05 September 2018

    The Welsh capital, Cardiff, is a kicking city with plenty of music fans and a thriving nightlife and festival scene. So it makes perfect sense that live music promoter Live Nation wants to put on more shows and open another venue in the city. Now, according to local ...
  • Macau strikes it big as revenue beats forecasts

    Macau strikes it big as revenue beats forecasts

    Luxury, Tuesday, 04 September 2018

    Chinese gamers (that's high rollers, not video game players) doubled down on their spending in August. Revenues rose higher than expected, marking the first time in four months that the figures have beaten the Street's expectations. This is great news for investors, ...
  • Tesla goes back to square one: where will it get its cash?

    Tesla goes back to square one: where will it get its cash?

    Luxury, Monday, 03 September 2018

    It’s been one heck of a month for Tesla. The company has spent the last few weeks in limbo: is it going private? If so, who’s buying? And would it be a good or a bad thing, anyway? Now, we know the answer to the first of those questions, and it makes the ...
  • PVH Corp. posts strong results and increases guidance. Share price… drops?

    PVH Corp. posts strong results and increases guidance. Share price… drops?

    Luxury, Monday, 03 September 2018

    Surprisingly, shares in PVH Corp., the owner of top class fashion brands like Tommy Hilfiger and Calvin Klein, dropped last week. The reason it was surprising is that the drop came on the back of what looks like positive news: the company posted strong quarterly ...
  • Richemont makes yet another move in Swiss watches

    Richemont makes yet another move in Swiss watches

    Luxury, Friday, 31 August 2018

    Ricehmont has been talking about Swiss watches a lot lately. Most recently, it bought used-luxury watch online reseller Watchfinder – now, it’s continuing to shore up its position in the industry that it’s convinced is returning to growth. ...
  • Kering’s chief sustainability officer explains “environmental profit and loss accounting”

    Kering’s chief sustainability officer explains “environmental profit and loss accounting”

    Luxury, Friday, 31 August 2018

    Marie-Claire Daveu, Kering’s chief sustainability officer and head of international institutional affairs, recently visited Hong Kong to launch a report outlining the challenges to the luxury sector posed by climate change, new technologies and economic ...
  • PVH Corp. pushes further into Europe with IZOD brand

    PVH Corp. pushes further into Europe with IZOD brand

    Luxury, Thursday, 30 August 2018

    PVH Corp., the apparel maker behind some of the fashion world’s most sought after brands such as Calvin Klein, Tommy Hilfiger, and Van Heusen, is looking to expand its European footprint. To do that, it will bring “one of its most iconic heritage brand ...
  • PayPal's Xoom signs deal with Euronet's Ria

    PayPal's Xoom signs deal with Euronet's Ria

    Luxury, Thursday, 30 August 2018

    PayPal’s Xoom service has signed a deal with Euronet Worldwide subsidiary Ria that could boost the company’s footprint in Eastern Europe and Africa, and increase its presence in the global remittance market. The deal will see Ria offer Xoom customers ...
  • Treasury Wine Estates blends equality and technology for Women’s Equality Day

    Treasury Wine Estates blends equality and technology for Women’s Equality Day

    Luxury, Wednesday, 29 August 2018

    Australian winemaker Treasury Wine Estates (TWE) has pulled out all the stops for Women’s Equality Day, which Australia celebrates on 26th of August. In a novel approach to wine marketing the company used augmented reality – the blending of virtual ...
  • Elon Musk’s weekend treat: Tela’s not going private!

    Elon Musk’s weekend treat: Tela’s not going private!

    Luxury, Tuesday, 28 August 2018

    Well, it was fun while it lasted. Or terrifying, you choose. Either way, as of the weekend just gone, we now know that it’s over: Elon Musk’s plan to take Tesla private is officially scrapped. While observers were torn on whether Musk might be more ...
  • LVMH experiments with “largest interior digital media format” ever at Hong Kong airport

    LVMH experiments with “largest interior digital media format” ever at Hong Kong airport

    Luxury, Tuesday, 28 August 2018

    The title says it all – the world’s largest luxury group, LVMH, is breaking new ground when it comes to digital display ads in Hong Kong airport. Airports are a crucial area for luxury retail: duty free shops offer deep discounts to a captive audience, ...
  • CTS Eventim makes in-roads into Europe with Venuepoint

    CTS Eventim makes in-roads into Europe with Venuepoint

    Luxury, Friday, 24 August 2018

    German ticketing giant CTS Eventim is looking to extend its empire deeper into Europe. One vehicle with which it hopes to get a greater foothold is by taking full ownership of ticketing firm Venuepoint, which it previously owned alongside Nordisk Film. With full ...
  • Estee Lauder sees sales soar in fourth quarter

    Estee Lauder sees sales soar in fourth quarter

    Luxury, Thursday, 23 August 2018

    Iconic make-up and skincare giant Estee Lauder posted upbeat earnings this week that saw sales rise – but missed analysts’ expectations on guidance. Despite boasting a history that stretches back to 1946, Estee has developed a huge following amongst ...
  • Sustainable fashion continues to take the luxury world by storm

    Sustainable fashion continues to take the luxury world by storm

    Luxury, Wednesday, 22 August 2018

    If you think that luxury lifestyles and sustainable products can’t co-exist, you’re living in the wrong decade. Today’s consumers, the majority of which are Millennials, play by a different set of rules: to them, caring for the planet is often more ...
  • Adidas partners with Twitter to bring high school football games into the 21st Century

    Adidas partners with Twitter to bring high school football games into the 21st Century

    Luxury, Tuesday, 21 August 2018

    Fashionable sports brand Adidas, best known for its sneakers and sports sponsorships, is finding a new way to connect with its consumers on social media: by bringing high school football into the 21st Century. The “football” in question is not ...
  • New study claims Spotify will “beat” Pandora by 2022

    New study claims Spotify will “beat” Pandora by 2022

    Luxury, Monday, 20 August 2018

    If you’re into streaming music services, you’re probably aware of Spotify and Pandora. The latter is by far the largest service (with 75 million listeners), but the former is growing faster (this year, Spotify will have almost 60 million listeners. Last ...
  • Bright Horizons puts its money where the research is

    Bright Horizons puts its money where the research is

    Luxury, Monday, 20 August 2018

    There’s a growing body of research that demonstrates the benefits of early-childhood education, which is putting increasing pressure on childcare centers to employ more highly educated staff. One of the largest providers of childcare in the U.S. isn’t ...
  • Forget privatization, the big Tesla news might be its production capacity

    Forget privatization, the big Tesla news might be its production capacity

    Luxury, Friday, 17 August 2018

    The media is awash with Tesla stories at present, as an ongoing narrative about the company’s possible privatization plays out over Twitter and the finance pages. Details drip in: Musk is speaking to the Saudi Sovereign Wealth Fund and Goldman Sachs. Some ...
  • IDEXX announces major expansion of rapid overnight service

    IDEXX announces major expansion of rapid overnight service

    Luxury, Friday, 17 August 2018

    This week, IDEXX laboratories, the leading force globally in the provision of veterinary diagnostics and software, announced that it was making a “significant” expansion to its rapid overnight service (IDEXX-Direct), which caters to thousands of rural ...
  • LVMH digital chief: online is good for luxury

    LVMH digital chief: online is good for luxury

    Luxury, Thursday, 16 August 2018

    Ian Rogers, LVMH’s digital chief, has some strong opinions. Here are just a few: China is the “new” Silicon Valley, and will lead Big Tech in tomorrow’s world. The luxury sector was right to not become “early adopters” when it ...
  • Treasury Wine Estates fights patent holder for “wine in a can”

    Treasury Wine Estates fights patent holder for “wine in a can”

    Luxury, Thursday, 16 August 2018

    Canned wine is becoming a big thing in Australia. Treasury Wine Estates, understandably, is capitalising on that trend – but it has an adversary. Barokes Wines, a much smaller company that holds the patent for canned wine, threatened to sue. Is Treasury Wine ...
  • Tesla’s privatization: new details emerge

    Tesla’s privatization: new details emerge

    Luxury, Wednesday, 15 August 2018

    Will electric car company Tesla really go private? If it does, at CEO Elon Musk’s postulated $420 per share, it will be the world’s largest-ever leveraged buyout. At the beginning of the week, we reported on Musk’s announcements (here) – by ...
  • Cruise line operators make a big play for millennial travellers

    Cruise line operators make a big play for millennial travellers

    Luxury, Tuesday, 14 August 2018

    Royal Caribbean and its peers are pulling out all the stops to appeal to millennial consumers. This cohort, which has risen to prominence in the last few years as all of its members are now working age, might best be summed up as “all adults under 40”. ...
  • Adidas beats the Street, more profitable than expected

    Adidas beats the Street, more profitable than expected

    Luxury, Tuesday, 14 August 2018

    German athleisure giant Adidas reported earnings last week that beat the Street, and demonstrated that CEO Kasper Rorsted (who took over in 2016) is succeeding in his quest to make the company more profitable. The company shrugged off worries over trade wars to ...
  • Galaxy Entertainment Group delivers record quarterly earnings

    Galaxy Entertainment Group delivers record quarterly earnings

    Luxury, Tuesday, 14 August 2018

    Galaxy Entertainment Group, a major casino operator in Macau, reported second quarter earnings last week that painted a positive picture of its underlying business in what is, traditionally, a slow quarter. That “slowness” was exacerbated by the World ...
  • Musk stirs up the market with talks of taking Tesla private

    Musk stirs up the market with talks of taking Tesla private

    Luxury, Monday, 13 August 2018

    What a week for Tesla. Fresh off controversy over production targets, profitability and more, CEO Elon Musk tweeted that he was considering taking Tesla private at $420 a share - something he claims he already has backing for. But does he? Analysts are split ...
  • Zalando sees strong quarter, but share price hit by lukewarm guidance

    Zalando sees strong quarter, but share price hit by lukewarm guidance

    Luxury, Monday, 13 August 2018

    Online fashion retailer Zalando reported strong earnings for its second quarter last week, but saw its share price decline slightly on weaker than expected guidance. The company posted solid results across the board, with the exception of a slight decline in ...
  • Marriott beats the Street, combined loyalty scheme could be secret weapon

    Marriott beats the Street, combined loyalty scheme could be secret weapon

    Luxury, Friday, 10 August 2018

    Marriott International, the world’s largest hotelier and owner of numerous luxury brands in the space, reported earnings this week, demonstrating a robust business, and piquing analysts’ interest with its new, combined, loyalty scheme. The company ...
  • Bright Horizons sees double-digit growth in second quarter

    Bright Horizons sees double-digit growth in second quarter

    Luxury, Friday, 10 August 2018

    At the beginning of August, Bright Horizons Family Solutions posted quarterly earnings that should certainly “brighten up” investors’ moods. The company, which describes itself as “a leading provider of high-quality child care, early ...
  • Les Journées Particulières 2018 will open LVMH’s doors to Chinese consumers

    Les Journées Particulières 2018 will open LVMH’s doors to Chinese consumers

    Luxury, Thursday, 09 August 2018

    Luxury conglomerate LVMH regularly opens its doors to give consumers a taste of the culture and artistry behind them. This event, Les Journées Particulières (LJP), is a standout in the luxury calendar: some of the biggest names in the world, like Louis ...
  • Estee Lauder’s focus on ethnic consumers has paid off in the UK

    Estee Lauder’s focus on ethnic consumers has paid off in the UK

    Luxury, Wednesday, 08 August 2018

    Estee Lauder, the cosmetics giant behind stylish and popular makeup brands like Jo Malone, Bobby Brown, MAC, and DKNY, says that adopting a greater focus on ethnic groups other than Caucasian is paying dividends in the UK. The company launched a dedicated ...
  • Spotify joins the anti-Alex Jones club

    Spotify joins the anti-Alex Jones club

    Luxury, Tuesday, 07 August 2018

    Spotify has become the latest digital platform to blacklist notorious conspiracy theorist Alex Jones. Following on from similar bans on both Facebook and YouTube, it’s a sign that the company is willing to curtail “Islamaphobic and transphobic” ...
  • IDEXX posts double digit organic growth in second quarter

    IDEXX posts double digit organic growth in second quarter

    Luxury, Monday, 06 August 2018

    IDEXX Laboratories, a world leader in the veterinary diagnostics, veterinary practice software, and water microbiology testing markets, has reported earnings for the second quarter of 2018 that demonstrate a robust business growing fast. The company is exposed to ...
  • Better production and a more humble Elon Musk makes Tesla look like a real car company

    Better production and a more humble Elon Musk makes Tesla look like a real car company

    Luxury, Friday, 03 August 2018

    At the beginning of July, Elon Musk sent an email to Tesla employees to congratulate them on hitting the long-awaited Model 3 target: 5,000 cars per week. In it, he said that Tesla had become “a real car company” – this week. When the company ...