WPP announce $600m global partnership
WPP are known the world over for, through their various companies and agencies, providing some of the most compelling and interesting advertising campaigns on any platform. Now, they will get the chance to work with a major new client on both sides of the Atlantic.
Pharmacy giants Walgreens Boots Alliance have appointed WPP to look after their marketing, communications and advertising for their global business operations. The deal, rumoured to be worth $600 million, includes every aspect of media relations, public affairs and traditional and digital advertising services.
There has been a lot of different takes from commentators as they assess the deal between WPP and Walgreens Boots Alliance from both sides of the agreement.
One aspect of this discussion and reporting seems to focus on how this huge deal between WPP and the American group would actually be carried out by the advertising agency. This kind of massive project and brief will surely mean a substantial amount of work for WPP’s public relations agencies: Cohn&Wolfe, Ogilvy PR and so on.
Stefano Pessina, executive vice chairman and CEO of Walgreens Boots Alliance, said: “We are very pleased to confirm this new partnership with WPP and the creation of Team WBA. We have grown rapidly, so too have our marketing and communications needs, and this multi-dimensional model and new way of working will better support our vision for the company and future growth plans.
“This more integrated way of working will help us to strengthen brand recognition, while unlocking potential synergies, creating increased efficiencies, and helping streamline our activities globally.”
Sir Martin Sorrell, the outspoken chairman of WPP, said: "Team WBA will be a custom solution that draws together the talent and resources from across WPP to develop effective communications that will differentiate WBA and drive results."
Dominion holds WPP in its Global Trends Managed Fund.
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