Ulta Beauty’s 2016: strong sales, ecommerce up 63% in Q4
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Ulta Beauty’s 2016: strong sales, ecommerce up 63% in Q4

Ulta Beauty released fourth quarter and full year results for 2016 that show it’s growing in all the right ways. In the fourth quarter, net sales increased by a healthy 24.6% to $1.6 billion, from $1.3 billion in the fourth quarter of 2015. In the same period, salon sales increased by 15.2% and ecommerce sales rose by a whopping 63%. This rise in both brick-and-mortar and online retailing shows that when it comes to the new world of omnichannel, Ulta Beauty is at the front of the pack.

Ulta Beauty is up 12% so far this year

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SOURCE: Yahoo Finance

For the full year, net sales were up 23.7%, salon sales rose by 15.2% and ecommerce sales were up 56.2% from 2015, clearly demonstrating the fact that 4Q2016 was not a fluke.

Mary Dillon, Ulta’s CEO, said on the earnings call:

“The Ulta Beauty team delivered outstanding fourth quarter results, capping an exceptional year of sales and earnings growth while investing to drive market share gains and create sustainable long term shareholder value. We are confident in our outlook for continued success in 2017 as we execute our strategy to be a destination for All Things Beauty, All in One Place™. Our new brand pipeline is very healthy and we are particularly excited to announce the addition of the Estée Lauder Companies’ MAC brand, which will launch on Ulta.com and begin to roll out to stores this spring.”

The company expects to open 100 new stores this year, achieve 8% to 10% growth in comparable sales, and increase ecommerce sales by a further 40%.

Dominion holds Ulta Beauty in its Global Trends Luxury Fund.

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