Tencent to help Mashable launch in China
For both digital and print publications, getting their content out to as many people as possible is crucial to them in terms of performance and how much revenue they can bring in. Now, Mashable, the digital media website, have partnered with Tencent to make their news available in Chinese.
Mashable are one of the go-to sites for news, features, blogs and a range of other content that covers digital media, social media, and other communication topics. And, since they were founded back in 2005, they have grown at a tremendous rate, and this is something they are looking to continue by growing the amount of people who can read their articles.
The New York City based publication have partnered with Tencent, (a Chinese investment company that has subsidiaries across the media, entertainment and internet industries) to make their website fully available in Chinese.
A joint press release from the two companies stated that the partnership would ‘make Mashable news, features and videos available in Chinese across the internet giant’s digital properties’.
It added: ‘the partnership combines Mashable’s leading entertainment, culture and technology content with Tencent’s expertise and reach in China, which includes the country’s most widely used Internet service portal and the popular WeChat messaging application. In addition to launching a Mashable site in Chinese, the partnership will also include Mashable’s first WeChat account to reach its global audience on one of the world’s largest messaging apps.’
Adam Ostrow, chief strategy officer, said: “As technology and entertainment’s influence continues to grow around the globe, establishing a presence in China is a natural next step in our international expansion. In Tencent we have a partner with massive scale and experience in making content from global media brands accessible to the Chinese market.”
This latest move to expand the amount of people who can read their copy is not surprising, as this will be Mashable’s fourth language and its second to date in Asia.
Dominion holds Tencent in its Global Trends Managed Fund.
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