Starbucks expands mobile payments to China and Asia Pacific
Starbucks mobile payments platform is so successful that it’s caused the company difficulties in store – a backlog of digital orders has left customers waiting for drinks. While the company looks for equally innovative ways to solve this problem in the west, it wants to see similar sales growth in Asia – and in an effort to do so, it’s rolling out its digital platforms in Hong Kong and India.
In India, local partner Tata Starbucks Private Limited has already introduced the company’s mobile app, allowing customers to pay for in-store purchases and take part in Starbucks’ loyalty scheme through their mobile devices. This marks the first time a loyalty scheme has been available through a mobile payment system in India.
Sumitro Ghosh, CEO of Tata Starbucks, said:
This digital innovation underscored our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country.”
Meanwhile, on March 11, Starbucks Hong Kong launched Mobile Order & Pay as a new feature on its Hong Kong mobile app. Just like in India, Starbucks is setting new trends here, by becoming the first retailer in Hong Kong to launch a mobile ordering and loyalty program.
Norbert Tan, executive director of Starbucks Hong Kong and Macau, said:
“Hong Kong is one of the busiest cities in the world and our customers have a very high expectation of convenience. Starbucks is committed to exploring digital innovations which deliver meaningful value and convenience that enhance the Starbucks Experience.”
Dominion holds Starbucks in its Global Trends Luxury Fund.
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