Royal Caribbean get serious about Instagram
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Royal Caribbean get serious about Instagram

Global cruise market leader Royal Caribbean is taking social media seriously.  It has recently promised to let veteran Instagrammers travel for free in exchange for social media exposure. So, if you’re one of the many people addicted to the app, get involved! The contest starts today.

Royal Caribbean’s share price is up 22% so far this year

royal carribean gph

SOURCE: Yahoo Finance

The competition goes like this: from tomorrow, the company will stage the first of five adventure themed challenges on Instagram, in which you have 72 hours to post your most impressive travel photo based on each challenge’s unique theme. One winner from each challenge will receive a free cruise, along with their “squad” (three friends), and go on to compete against the winners from the other challenges. The overall winner will receive three seven-night cruises anywhere Royal Caribbean sails, along with $14,175 spending money!

You can check out the promo-video from the first challenge below:

This PR move on the part of the cruise line is compelling testament to the power of social media – and particularly Instagram’s appeal to the luxury travel sector. As Millennials continue to enjoy both travel trends and the use of social media, there is little doubt that other companies will start following in Royal Caribbean’s footsteps.

Disclosure

Dominion holds Royal Caribbean in its Global Trends Luxury Fund.


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The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.