Pandora gear up for Valentine’s Day
International affordable luxury kingpin Pandora is hoping to capitalize on one of jewelry’s biggest days of the year. Valentine’s Day, now just a few weeks away, is a golden opportunity for the charm bracelet maker. According to a survey conducted by the U.S.’ National Retail Federation and Prosper Insight & Analytics, consumers spend around $4.45 billion on jewelry for loved ones on the day. Perhaps unsurprisingly, this puts long-lasting jewelry above its short-lived rivals – chocolate and flowers – as Valentine Day’s main draw.
Myth says that opening Pandora’s Box is a bad idea. But the company will hope to convince consumers otherwise. To do so, it’s offering three boxed gift set options:
The ‘Struck by Love Charm’ a bead for its popular charm bracelets featuring two hearts with an arrow through the middle as “the ultimate symbol of love”; ‘Open Hearts’ a cerise crystal charm bead, two clips and a bracelet, all “featuring heart embellishments, acting as a constant reminder of love”; and Loving Hearts “sparkling love knot earrings and a loving heart necklace, that helps make a statement to complement any look.”
Beth Moeri, Pandora’s chief merchandising officer for the Americas, said in a statement:
"The 2017 Valentine's Day collection is inspired by a vibrant mixes of colors, metals and enamel to present exciting new ways to style your jewelry. There is a sentimental, stylish and memorable gift to match any woman's style, including whimsical charms, modern statement earrings, classic bangle bracelets, elegant necklaces and chic stackable rings."
Given Pandora’s enviable position in the market, the company will no doubt be hoping to soak up not just a part of the American Valentine’s Day market, but worldwide.
Dominion holds Pandora in its Global Trends Luxury Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.