Google takes Pixel smartphones seriously – so should its competition
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Google takes Pixel smartphones seriously – so should its competition

In the last few months of 2016, Google finally released its own smartphone. The result? According to most reviewers, one of the best combinations of hardware and software on the market. And it seems that Google is taking its foray into handsets seriously; with the next iteration of the Pixel expected later this year, the company has ben actively soliciting feedback from users.

Watch The Verge’s review of Google’s Pixel phone

In a Pixel User Community post, the phone’s product lead, Krishna Kumar, told users that: “I would like to hear your thoughts. What do you like about the design? What do you hate about it? What did we get right? What would you like to see us improve?”

Google is – amongst many other things – the company behind open-source mobile operating system (OS) Android. And Android is overwhelmingly the OS market leader. As of 2016Q3, Android had 86.8% market share against iOS (Apple)’s 12.5% - a figure that’s been moving in Android’s favour for the last couple of years.

Android has had its uses for Google – chief amongst them, keeping Apple in check and bringing users into its software ecosystem. And (according to Oracle, via a court case last year) Android has also added roughly $31 billion in revenue to Google’s coffers since its debut in 2008. But this figure pales in comparison to the kind of money Google could be bringing in from mobiles if it had the edge in software and hardware.

Could Google topple the world’s biggest company, Apple, from its mobile top-spot? If anyone can do it, it’s likely to be Google – and the fact that they’re taking the Pixel phone seriously should be giving Apple nightmares.

Disclosure
Dominion holds Alphabet, the parent company of Google, in its Global Trends Ecommerce Fund. 


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