Google Earth goes travel friendly with latest tech
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Google Earth goes travel friendly with latest tech

If you want to plot a journey from A to B, then Google Maps is the right tool to use. If you want to sit down and plan an adventure into the furthest corners of the globe, then its flashier sister-service, Google Earth, is the one to go for. This week, and just in time for Earth Day, the U.S. tech-titan unveiled its new and improved version of the app, and it has been making headlines ever since. Check out the company’s introductory video below:

Debuted on April 19, Google Earth’s new look is more than just cosmetic. The upgraded service is reminiscent of a beautifully curated travel magazine, complete with satellite views, stunning close up photographs, 3D technology, virtual reality, and reams of written content about the many, many, places it features.

Available on the company’s existing ecosystem of Chrome and Android, Google Earth’s new features include “voyager” – a five page magazine of places that the company suggests you explore accompanied by short stories with headings like “remote islands” or “national parks of America”. Or, you can search for anywhere you like and be presented with a deck of “knowledge cards” offering pithy paragraphs explaining the location.

The company’s famous “I’m feeling lucky” option will take you to a random location, and you can use the service to send satellite-snapshot postcards to friends and family. The whole thing is available in virtual reality, for those of you who want a more immersive experience.

Google might not be selling anything through its updated Earth (well, apart from ad space), but the new look still has a compelling business case: it makes Google’s online ecosystem more powerful, more attractive, and more immersive. When you’re already at the top of your industry, that’s a sure-fire way to stay there.

Disclosure

Dominion holds Alphabet, the holding company of Google, in its Global Trends Managed Fund.


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