Google buy developer platform from Twitter
There were rumours a few months ago that Google may have been considering a big money acquisition of Twitter, one of the world’s leading Social Media companies. Now, instead of picking up the actual company itself, Google has just completed a purchase of one of its main developer platforms.
Twitter is a monumentally popular platform, used by businesses, individuals, influencers and celebrities all over the world. The site and app, allows users to ‘tweet’ out 140-character messages, videos and pictures to their followers. A lot of this popularity has come from Twitter’s extremely easy functionality and slick app.
Now, Twitter has sold one of its divisions to Google. Fabric, a suite of developer tools owned by Twitter, will now be under Google’s control, and become part of its Developer Product Group, working with its Firebase team.
Fabric includes Crashlytics, an intelligent crash-reporting service, Answers, which is mobile app analytics, Digits SMS login system and Fastlane development automation system. And, despite the terms of the deal not being disclosed by either company, Recode has reported that every member of this 60-strong Fabric team has been offered a job at Google.
Josh Constine, writing in Tech Crunch has speculated that Twitter may be looking to trim off some of its business areas which are not turning a profit as it looks to become leaner and riper for take-over.
He reported: ‘After acquisition talks last year failed, Twitter must become self-sustaining. Basically, if it doesn’t make enough money, it’s getting the axe. That’s why Vine got shut down and relaunched as Vine Camera, which no longer hosts videos because that can get expensive. Now it’s Fabric’s turn, as Twitter apparently sees enterprise developer tool sales as an unlucrative detour from its core ad and data business.’
Constine goes on to discuss how Google is looking to sell its ‘robust backend infrastructure’ capabilities to developers, after seeing the success of rival Amazon’s Amazon Web Services (AWS).
Google's changing business model
SOURCE: Tech Crunch
Just how Fabric sits in with the rest of Google’s development programs and services is something that will only be apparent over time.
Dominion holds Alphabet in its Global Trends Managed Fund.
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