Gaming gets a scholarship at University of Utah
Collegiate sports are a big deal in the U.S., where universities act as a talent funnel to the big leagues for baseball, basketball, American football and more. And now, the fast-growing eSports industry is catching them up. The University of Utah will start offering a scholarship for competitive video gaming – something that would have been unimaginable 5 or 10 years ago. Given Utah’s prominence in the collegiate sports world, this is a huge step forward for competitive gamers and the industry they represent.
Time and money have been increasingly devoted to eSports since 2000
Utah is not the first university to offer a gaming scholarship alongside other collegiate sport scholarships, but it is by far the largest. Utah is the first of the “power five” – the richest athletic conferences in college sports – to offer an eSports scholarship, and as such, this is a ringing endorsement of the industry from people who really matter. A. J. Dimick, who will run the scholarship program, is enthusiastic, saying: “We want other schools to join us. Let’s move this along together.”
In 2016, the Princeton Review named Utah’s Entertainment Arts & Engineering department as the best video game design program in the country. And it is this body that will fund the scholarship. This could be a roadmap for other schools, given that eSports has many of the elements that competitive sports do, but does not naturally sit within the athletics department. Whether the scholarship will eventually include input from Utah Athletics is as yet unknown.
At first, gamers on Utah’s League of Legends team will receive partial scholarships, but the long-term plan is to expand to more games. As with any other collegiate sport, Utah expects there to be a potential marketing and sponsorship deal monetization route within eSports. Eventually, the university hopes to offer 35 full time gaming scholarships.
While Utah is the first big player to get involved, many smaller institutions are experimenting with eSports scholarships, including the University of California, Irvine, which recently built an e-Sports specific arena on its campus.
Dominion holds a number of companies that are exposed to the eSports trend in its Global Trends Ecommerce Fund, most notably Activision Blizzard, Take Two Interactive, and Electronic Arts.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.