Facebook hire Campbell Brown to lead news team
One of the major trends in global news production has been a move away from buying newspapers, as more and more people choose to consume their news online. A lot of this is now being done through social media, which places a huge degree of responsibility on companies like Facebook, who have just hired a well-known face to lead their news partnerships team.
It should be no surprise that people have started reading their news through sites like Facebook and Twitter. If people are scrolling through their timelines and see an article there, why would they go to the bother of buying a newspaper or going to an external site to read the same material?
That is a very simplistic way of looking at how modern society is choosing to consume news, however it is providing journalists and both print and digital publications with real issues at the moment. Facebook are clearly keen to keep news publications onside, as it is in their interest for these companies to produce content for the social media site.
So, in a bid to improve relations with assorted global media, the Silicon Valley firm have just hired ex-CNN anchor, Campbell Brown, to lead their ‘news partnerships team’. Brown, who is one of the faces of US news, has previously worked for both CNN and NBC, before setting up her own non-profit site more recently.
According to the job listing, produced some months ago, Brown’s responsibilities will include: ‘managing relationships with news organisations, developing strategies and programs that foster greater collaboration and alignment between the company and news outlets, and soliciting and incorporating feedback from media owners on product development and prioritisation.’
Announcing her new position, in a Facebook post of course, Brown said: “I will be working directly with our partners to help them understand how Facebook can expand the reach of their journalism and contribute value to their businesses. That also means making sure there is ongoing feedback from publishers as Facebook develops new products and tools for news organizations."
The timing of this appointment should not come as a great surprise, as Facebook has recently found itself in hot water for not cracking down harshly enough on certain ‘fake news’ stories, which rose to prominence during the U.S. presidential election.
Dominion holds Facebook in its Global Trends Ecommerce Fund.
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