Electronic Arts makes gaming half price
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Electronic Arts makes gaming half price

Electronic Arts (EA) is offering PC gamers access to its online library of games at half price – just $30 per year. The service, Origin Access, lets players sidestep the process of buying and installing games in the physical world, letting them play via an online platform for ultimate convenience. You don’t even have to pick a game to purchase – just pay the monthly subscription fees, and you get free access to over 30 titles!

The simplicity of EA’s online platform, as well as the low cost of membership and the high quality of games available, mean that Origin Access is probably a sign of things to come: the question is how much EA will benefit from being the company at the forefront of one of gaming’s latest revolutions.

EA is up 11% this year already!

ea graph

SOURCE: Yahoo Finance

Origin Access is a powerful tool with which EA can pull users into its lucrative digital ecosystem. They come for the great games at discount prices, but wind up staying to purchase digital downloads of EA’s latest titles. There are thirty games available on the platform – at time of writing, 226,278 people are playing just one of them (Battlefield 1).

Origin Access is not unlike similar digital platforms in the ecommerce space – think of Amazon’s Prime, for example. The product is top-notch, and draws people into a sticky ecosystem that customers choose to spend more and more of their time and money within. When you consider the frighteningly large amounts of money involved in video gaming (as an industry, it dwarves the film and music industries taken together), innovations like this are something no ecommerce investor can afford to ignore.

Disclosure
Dominion holds Electronic Arts in its Global Trends Ecommerce Fund.


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