Domino’s incredible 9-year journey continues
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Domino’s incredible 9-year journey continues

Domino’s Pizza wasn’t in the best of places back in 2008 – but thanks to an incredible turn around in fortunes, the company is now trading 50 times higher than it did back then. That’s an appreciation of 5000%! This hasn’t happened accidentally: the company is at the forefront of technological disruption in its industry, has mastered savvy marketing, and expanded all across the globe.

Up 20% year-to-date, Domino’s success story continues

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SOURCE: Yahoo Finance

Technology has been at the forefront of Domino’s expansion. The company has innovated with incredibly popular apps, “instant order” buttons that remember what your favourite pizza is and request it at a touch, and Twitter-based ordering systems. This has made ordering with Domino’s easier than pretty much any other fast food chain, and it appeals to younger, more technologically savvy, customers.

They’ve also taken this innovative business overseas. Domino’s now has 14,000 stores worldwide in places as far-flung as Malaysia. Despite the fact that 60% of their orders are made online, the company is still renovating its huge number of brick-and-mortar outlets at present.

The result is that Domino’s has doubled its global sales in the last 9 years – that’s no mean feat, but its share price appreciation has been even more dramatic. The justification for that appreciation? Domino’s hasn’t been lucky, it’s been smart – and it’s continuing to be.

Disclosure

Dominion holds Domino’s Pizza in its Global Trends Managed Fund.


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The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.