Disney’s ‘Star Wars: The Last Jedi’ set to continue global box office
Entertainment powerhouse The Walt Disney Company has released details over the next film in its hyper-lucrative Star Wars franchise. We have long known it was slated for release in December this year, but now we know more: it will be called The Last Jedi; various story points (including the parentage of the protagonist) will be addressed; and the late, great Carrie Fisher, famous for her role as Princess Leia in the original trilogy, will not feature in it. There’s even a trailer doing the rounds, which you can watch below:
Whether you’re a fan of intergalactic swashbuckling and flashing swords or not, you should be excited for the upcoming release of the eighth film in the Star Wars series. The reason it’s so exciting is that it will help Disney to continue a frankly unprecedented run of success in the entertainment world.
Last year was a great year for the global box office, but it was en even better year for Disney, which was behind the top five highest grossing films worldwide. In doing so, Disney became the first film studio ever to collect more than $7 billion in ticket sales alone over twelve months. And, while box office revenue is just a small part of Disney’s franchises popularity (the company makes more from merchandising and licensing than it does film tickets) it is a significant one. Disney sells billions of Star Wars action figures because people watch the movies – it may be more profitable, but it’s further down the ‘buy-in’ chain for fans.
2016’s winners at the global box office
SOURCE: Box Office Mojo
After the success of Rogue One: A Star Wars Story – the franchises first spin off movie, a resounding success with critics and fans alike – Star Wars looks like it’s in safe hands at Disney. This is great news for investors, who can be as certain as is realistically possible that upcoming movies in the series will be commercial successes too.
And Disney is exercising intelligent casting decisions in an effort to appeal to a global audience. Gone are the days when Lando Calrissian was the only non-white human in the galaxy. Rogue One featured Chinese martial arts superstar Donnie Yen. Black Brit John Boyega was one of the main stars in episode seven (The Force Awakens), and he will return in episode eight along with Asian American newcomer Kelly Marie Tran.
Dominion holds the Walt Disney Company in its Global Trends Luxury Fund.
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