Beauty and the Beast cleans up at the box office
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Beauty and the Beast cleans up at the box office

Ahead of Beauty and the Beast’s opening last weekend, we speculated that Disney would be onto a winner with its latest live-action remake. That proved, emphatically, to be the case. At time of writing, the film is expected to shatter numerous box office records in the coming days.

Disney’s on a roll, year-to-date – will B&B drive this higher?

disney gph

SOURCE: Yahoo Finance

It looks as though Beauty and the Beast could hit a massive $173 million + in box office revenue on its opening. If that happens, it will have blown estimates of $120 million out of the water, become the highest grossing cinematic release of the year (the latest X-Men installment from Sony, Logan, was previously leading the pack), and become the highest March opening ever (topping last year’s Batman V. Superman, which grossed $166 million on its opening).

Early reports suggest that Beauty and the Beast is bringing in crowds who don’t usually bother with cinemas. You can tell this, according to Deadline.com, from the fact that 60% of ticket sales are for 2D showings:

“Those who don’t attend the cinema frequently will always go for 2D pricing, while the die-hards opt for Imax, PLF or 3D.”

The same website also reports that Millennial women are making up about 70% of all ticket sales. This is not surprising: those women were little girls when the animated movie came out, and they grew up with the property.

Disclosure

Dominion holds The Walt Disney Company in its Global Trends Luxury Fund.


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